If you love polka dots, the good news is that there's a chic way to wear them this fall, too. The print trend was genuinely everywhere last year, and returned earlier this year. And now there’s a color that It girls are leaning towards rather than the usual black-and-white polka dots. Phoebe Dynevor was recently spotted in this trendy polka-dot-dress color while out in NYC. The aforementioned color was chocolate brown.
This color trend comes at the perfect time, right as everyone is gearing up for fall. It works for the pre-fall season just the same. Dynevor wore a silky chocolate brown polka-dot dress with black flip-flops, and carried a white Louis Vuitton slim trunk bag. While a black-and-white polka-dot dress would’ve been nice and is certainly a classic, this chocolate brown color feels just right for the fall season and looks just as, if not more, chic. It’s playful and elegant without trying too hard, and that’s always the goal.
Keep scrolling if you’re feeling inspired to swap black-and-white polka dot dresses for luxurious brown ones instead.
Yes, being a beauty editor can be glamorous, but it's by no means an easy job. The market is crowded with millions, maybe even billions, of products, many of which carry claims that seem too good to be true. So I can't really blame Who What Wear beauty editor Emma Walsh for approaching blonde haircare with a healthy dose of skepticism. That’s kind of her job, after all!
"I thought blonde haircare products such as purple shampoos, masks, and sprays were pointless,” Emma, a natural blonde with highlights, recently admitted to me. "How could they make a meaningful difference being on my hair for such a short amount of time?"
Even after being disappointed by so many blonde haircare formulas in the past, she gave the Kérastase Blond Absolu collection a try in the name of research—and she quickly realized that, when done right, the category isn’t just another beauty gimmick: "Each product helps me get one step closer to the blonde of my dreams." The only problem Emma has found with Kérastase is that she didn't discover it sooner.
Premium Salon-Quality Ingredients
Emma, a self-proclaimed ingredients nerd, got hyped about Blond Absolu before she even tried it. "One look at the label, and I instantly knew this line was special," she gushed. "The formulas include antioxidant-rich vitamin C and vitamin E, as well as hyaluronic acid—the same ingredients as skincare products, which was so impressive to me!" Each Kérastase product also contains ultraviolet pigments that banish brassy tones, making them especially suited for blondes, whether natural, bleached, or highlighted.
Kérastase
Blonde Guard Hydrating Wonder Shield Spray
Kérastase
Blond Absolu Bain Lumiere Shampoo
Effortless Maintenance
Her affinity for the entire Kérastase line grew once she realized how easy it was to incorporate into her beauty regimen both in and out of the shower. It's even simplified one of her biggest (and most expensive) haircare habits: going to the salon for touch-ups every eight or so weeks. "With my maintenance routine, I've gone up to five months in between coloring appointments," Emma shared. And it does more than liven up her color, she added. "Aside from neutralizing brassy tones and maintaining my brightest blonde, Blond Absolu helps to hydrate my hair and reduce frizz."
Kérastase
Blond Absolu Sérum Cicanuit Night Hair Serum
Kérastase
Blond Absolu Cicaflash Conditioner
Superior Protection
As a California girl, Emma knows she has to take extra precautions with her blonde hair, so she takes full advantage of Kérastase Blond Absolu’s full range of products. "I'm begging you, don't stop at the purple shampoo!" she advised. "Kérastase also has an illuminating conditioner, a hydrating serum, and my favorite product: the Blonde Guard Hydrating Wonder Shield Leave-In Spray ($50). I love it because it offers protection not only from heat styling, but also from sun exposure, chlorine, and salt water, so my blonde looks bright and beachy all year long."
Kérastase
Blond Absolu Masque Ultra Violet Purple Hair Mask
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With every new season comes an opportunity to change up your look, and as a beauty editor, one of the most common switch-ups I see is hair color. While many people prefer warm, vibrant tones in the summer (think "teddy bear blonde"), autumn calls most people to opt for cooler shades that have depth to them. If you don't believe me, take it from master colorist Tiffanie Richards of Louise O'Connor Salon.
“People usually go from bright, sun-kissed tones to something richer,” she says. “Softer blondes turn buttery, and brunettes get a little more chocolaty and dimensional. Fall feels cozier, and people want their hair to match that vibe.”
While some people have a very clear idea of what they want to request during their next salon appointment, others might not be so sure. And if you were dreading the thought of spending hours hunting for inspo images across social media, you’re in luck. I saved you some time by chatting with Richards and Leslie Shores, a color specialist at Eric Marshall Salon in Nashville, to find out which hair colors will actually be trending this fall. See the full trend report.
1. Bright Cinnamon
(Image credit: Getty Images)
This bright cinnamon color on Jessica Chastain is one of the more popular shades for fall. "This has warm, spicy brown tones with a hint of copper running through this look," says Richards. "It’s perfect for fall because it literally looks like autumn in hair form." She notes that this rich tone can be flattering on most skin tones and suggests using a color-depositing conditioner in warm brown or copper to keep this tone looking glossy and vibrant.
Keracolor
Color + Clenditioner - Auburn
2. Soft Maple Blonde
(Image credit: Getty Images)
Sydney Sweeney stunned on the red carpet for the Euphoria premiere with this soft maple blonde look. Richards best describes it as "a creamy blonde with golden-beige undertones that feels a little more grounded than summer platinum." She notes that it works beautifully in fall light and won't look harsh as the weather transitions into winter later on. "A purple shampoo used lightly (not overdone) keeps it from going brassy," she adds.
Kérastase
Blond Absolu Anti-Brass Purple Shampoo
3. Espresso Melt
(Image credit: Getty Images)
In case you missed it, Zendaya recently appeared with loose waves and major volume at the Spider-Man: Brand New Day UK premiere. "This shade is a deep, dark brown with subtle lighter babylights added for dimension so it doesn’t fall flat," says Richards. "It’s perfect for fall because it feels moody and low-maintenance while still looking intentional." To bring the look back to life, she recommends using a shine oil or gloss spray.
Revlon
Colorsilk After Color Serum
4. Spiced Auburn
(Image credit: Getty Images)
Emma Stone has always been known for her rich auburn hair, and as it turns out, the look is perfect for fall. "This is a red-brown blend that leans warm without being too bold or bright," says Richards. "It’s basically like fall leaves but make it hair, and it photographs insanely well in natural light." For the best results, she suggests using a sulfate-free shampoo for color-treated hair specifically. You can also follow up with a hair mask to replenish moisture while maintaining color such as the Revlon ColorSilk After Color Mask.
Revlon
ColorSilk After Color Mask
5. Velvet Brunette
(Image credit: Shutterstock)
When you think of fall, materials like velvet, suede, and leather might come to mind, which is why Shores thinks this brunette shade will be everywhere. "Richening up brunette and adding deep tones to the hair like this chocolate tone adds a velvety texture to the hair," she says. "It reflects the light like no other."
Garnier
Nourishing Permanent Hair Color Creme - 413 Bronze Brown
6. Golden-Hour Goddess
(Image credit: Getty Images)
When Tate McRae showed up at this year's Met Gala, people could not stop talking about how radiant she looked. Turns out that could've had something to do with her hair color. "As the natural sunlight begins to shift to more golden tones, I like to see hair that also changes with the light," says Shores. "Big golden balayge highlights can really pop on a blonde or brunette."
Oribe
Oribe Bright Blonde Radiance & Repair Treatment
How to Maintain Your Hair Color This Fall
To keep your hair looking its best after coloring, here are some key tips from our pros:
Use a color-safe shampoo: "Color-treated shampoo or sulfate-free shampoo is great if you can only shampoo one to three times per week," says Shore. "If you get oily, use a good dry shampoo or even a colored dry shampoo as an alternative."
Don't skip conditioner and masks: If you were thinking about skipping conditioner or masks, think again. "Deep conditioning and treatments are essential," says Shore. "Healthy hair holds the color longer."
Heat protectant is a must: In short, the less damage, the better your hair looks. "Minimize heat styling, and whenever possible, air drying your hair is the best option for brittle hair," explains Shore. "If you do need to use a blow-dryer, prepare with a heat protectant and use a low temperature setting."
Get a gloss: This step is optional but Richards notes that a quick gloss or toner refresh every so often will keep hair looking fresh instead of faded.
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I would hazard a guess that if you’re reading this, you’re already a proud owner of a pair of jacquard Ganni ballet flats, own far too many crochet knitted skull caps and have been wearing flip-flops with trousers long before it became socially acceptable. I would also wager that you’re familiar with these wardrobe staples from the cohort of incredibly tasteful Danish women who regularly wear them. Should that be the case, it should come as no surprise to see them on display through the street style spotted during Copenhagen Fashion Week.
Compared to its contemporaries, Copenhagen Fashion Week is a rare opportunity for attendees to truly let their inner maximalists shine. From the candy-coloured buildings along the Nyhavn to the sandstone buildings of Vesterbro, the city’s vibrant landscape serves as the ideal backdrop for truly spectacular outfits. Built on a foundation of elevated basics, like a striped top from beloved-but-now-defunct brand Saks Potts, a rosette from Pico and a colourful button-down by Caro Editions, attendees are prone to go the way of the magpie and layer sheaths of lace, polished millinery, bold tights and stacks of jewellery.
Sitting in the front row is as good an excuse as any to get dressed up. But if you want to embrace this peacock-esque style philosophy into your everyday life, certain trends will enable you to look like you’ve just come from a Skall Studio runway or Rotate after-party, even if you’re just nipping up to Sainsbury’s.
No one truly does it like the Nordics, so consider this as your official invitation to lean into experimentation, unexpected pairings and the wrong shoe theory and uncover the key street style trends seen at Copenhagen Fashion Week this August.
9 Key Street Style Trends Spotted at Copenhagen Fashion Week August 2026:
1. Capri Leggings
(Image credit: Who What Wear UK)
Style Notes: This season, “awkward length” pieces like three-quarter-length sleeves and capri leggings are dominating the street style set. The latter is a silhouette that will always be marred in controversy, so whilst it might seem like the calf-grazing trouser has become commonplace, consider the ubiquitous nature of this shape at Copenhagen Fashion Week as proof of its versatility. To look like a Frederiksberg native, pair with a loose blouse and pumps, or to channel your inner Christianshavn local, wear it under an elongated blazer and apron dress.
Shop the Trend:
Leset
Rio Capri Pants
With Jéan
Arden Capri Pant
Faithfull
Iria Polka-Dot Linen Capri Pants
2. Banadas
(Image credit: Who What Wear UK)
Style Notes: If you’re only going to pay mind to one thing at Copenhagen Fashion Week, it’s the accessories. Paris might have exceptional bags from the likes of Dior and Chanel whilst London plays home to subversive shoe brands including Miista and Dear Frances, but Copenhagen will always excel with superlative styling pieces like brooches, ties, waisted scarves and hats. (The millinery alone is worthy of its own piece.) After a few years of bonnets, the August season has ushered in a wave of stylish bandanas. Whether you tie it to look like a Pirates of the Caribbean extra or in the style of Ingmar Bergman’s Persona, this subtle layer is incredibly affordable and exceptionally versatile.
Shop the Trend:
Free People
Essential Triangle Bandana
GUEST IN RESIDENCE
Wild Rag Jacquard Scarf
Free People
Soren Hair Scarf
3. Bermuda Shorts
(Image credit: Who What Wear UK)
Style Notes: Tailoring might evoke imagery of Savile Row or Madison Avenue, but as Copenhagen Fashion Week is proving, you shouldn’t discount the streets around Bredgade to see clean lines and fluid shirting. Of all the most prominent styles, however, it’s Bermuda shorts that seemed to reign supreme. Rather than the knee-grazing denim styles you’d see in Highbury and Islington, these pieces are accented with lace trims or made from super fluid wool. Both essential when you’re spending the majority of your day cycling around trying to hunt down the perfect post-show cardamom bun.
Shop the Trend:
Reformation
Sandy Short
Reformation
Clara Silk Bermuda Short
Reformation
Sandy Short
4. Raglan Shirts
(Image credit: Who What Wear UK)
Style Notes: Revived by chic Manhattanites like Emily Ratajkowski and Zoë Kravitz, raglan tops have instantly become a core style of those looking for cooler ways to wear basics. The tonal piece offers a fresh method of injecting colour into your look without having to rely on coloured jeans or a saturated tote. Throughout the week, the shape kept cropping up when paired with utilitarian staples like cargo pants and khaki drawstring trousers.
Shop the Trend:
Cou Cou Intimates
The Raglan
COS
Long-Sleeved Cotton Raglan T-Shirt
Reformation
Noelle Tee
5. Fringe Accents
(Image credit: Who What Wear UK)
Style Notes: Tassel scarves were a fixture in sophisticated wardrobes this winter, especially when tied around the waist of a coat or slung on top of a pony hair blazer. Summer’s answer to this trend is through excess fringing, and attendees of Copenhagen Fashion Week proved there was no shortage of ways to wear it. From elongated tank tops cut on the bias to the sold-out Nii Hai skirt, wearing fringe certainly had its benefits this season.
Shop the Trend:
ZARA
Jacquard Fringed Top
Free People
Fringe Element Midi Skirt
Etro
Fringed Printed Silk Twill Scarf
6. Stripes
(Image credit: Who What Wear UK)
Style Notes: Copenhagen Fashion Week should always be considered a litmus test for new trends: if it makes an appearance, it’s a bona fide thing. So, when I was inundated with countless striped outfits, I knew this print would be here for the long run. Replacing polka dots as the pattern du jour, stripes appeared everywhere, from Breton-esque cardigans to multi-coloured football jerseys and low-waisted trousers.
Shop the Trend:
Reformation
Rowan Oversized Tee
POSSE
Nadine Striped Cotton-Jersey Shirt
with Harper Lu
Bias Mini Dress
7. Pointed-Toe Mules
(Image credit: Who What Wear UK)
Style Notes: Don’t think that Scandinavians just ride around on bikes and call it a day. Footwear is an essential part of the Copenhagen Fashion Week uniform, especially as they commute from venue to venue, be it the Louisiana Museum of Modern Art or Hotel Bella Grande for Rixo’s upcoming collection preview. This season, shoes oscillated from the toe-baring flip-flops to strappy ballet flats. However, the most dominant style seems to be pointed-toe mules. A style that’s stepped out of the ‘90s—hello, Carrie Bradshaw and Carolyn Bessette Kennedy—this shoe was seen in neon primary hues and sleek animal prints.
Shop the Trend:
Reformation
Jeanne Heeled Mule
Alias Mae
Skyler Heel
Le Monde Béryl
Venetian Mule
8. Pencil Skirts
(Image credit: Who What Wear UK)
Style Notes: Take notes. Once reserved for secretaries and ‘60s socialites, pencil skirts are stepping out of hours and into the streets. Though you think a silhouette as constrictive as this wouldn’t fit into the sartorial milieu of a city so eclectic and diverse as this, as the Copenhagen Fashion Week set is proving, by pairing it with a casual polo or in a zany print, it won't feel stuffy or managerial at all.
Shop the Trend:
Reformation
Helen Low Waist Silk Midi Skirt
With Nothing Underneath
Clara Skirt: Linen, White
Reformation
Helen Low Waist Silk Midi Skirt
9. Mustard Yellow
(Image credit: Who What Wear UK)
Style Notes: Copenhagen is a city famous for its hot dogs. (Or, as its denizens will tell you, its pølsevogne, which is the Danish word for the street vendors who sling them at exceptionally cheap price points.) So, it should come as no surprise to see mustard yellow hues wash over the city. More autumnal than chartreuse, albeit with the same piquant undertones, this delicious hue is particularly cropping up in the forms of knitwear and long-sleeved tops.
Shop the Trend:
Reformation
Stella Satin Coat
Miu Miu
Cotton Jersey Polo Shirt
TOVE
Signe Cardigan
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