Friday, July 24, 2026

This New Skin Firming Treatment Is Only $27, Yet Rivals High-End Exosome Serums

Beauty editor Kaitlyn McLintock holding Naturium's Mult-Active Exosome Serum

(Image credit: Getty Images; @kaitlyn_mclintock)

It's not uncommon for specific skincare ingredients to become the object of internet obsession. Remember when skincare brands first introduced hyaluronic acid as a hydrating hero? Or when Instagram initially caught on to the do-it-all nature of niacinamide? Don't get me wrong. These skincare ingredients are highly effective, and often deserve the hype. However, they're not exactly new or unheard of. In most cases, experts have been studying, using, and recommending them for years before the internet places a big, blinding spotlight on them. That's why I rarely get caught up in the hype—at least not before I do my due diligence by conducting research, consulting experts, and personally putting it to the test.

With that said, there's one ingredient that genuinely excites me because 1) I've seen its effects on my own skin, and 2) I don't think we've realized its full potential. I'm talking about exosomes—a regenerative ingredient lauded for anti-inflammatory, wound-healing, and collagen-producing benefits...not to mention hair-thickening potential. They're not new to the aesthetic industry (they’ve been used in professional clinics and in-office treatments for some time), but they're still only found in a few OTC skincare products.

So, you can imagine my delight when I learned one of my favorite skincare brands, Naturium, was set to launch an exosome serum. And not only that, but I would be able to put it to the test ahead of launch. Spoiler alert: I loved it, and it's officially become my #1 recommendation for an affordable, skin-firming serum.

What Are Exosomes?

Exosomes sound like something straight out of a sci-fi movie, but it all comes down to basic biology. "Exosomes are vesicles secreted by cells that contain growth factors, RNA, mRNA, and other goodies," Geeta Yadav, MD, board-certified dermatologist of Facet Dermatology previously told Who What Wear. "You can think of them almost like email—when cells 'send' exosomes, the material inside the exosomes delivers important messages to cells throughout the body, giving them information and telling them to do things."

Naturium's Multi-Active Exosome Serum

Naturium's new Multi-Active Exosome Serum uses lab-engineered, micro-algae-derived exosomes. These biomimetic exosomes are clinically proven to improve skin firmness and elasticity in as few as four weeks. Meanwhile, antioxidants improve skin brightness and peptides plump fine lines and wrinkles. Together, these ingredients provide a regenerative effect that makes the skin look restored and renewed. As with all other Naturium products, this one is also vegan, cruelty-free, and dermatologist-tested.

As for the texture, it's everything you'd expect from a thoughtfully-formulated serum. It's lightweight, hydrating, and has cooling, water-like feel. In my experience, it layers well under moisturizers, sunscreens, and makeup, and makes my skin feel extra hydrated throughout the day.

My Review

Beauty editor Kaitlyn McLintock

(Image credit: @kaitlyn_mclintock)

First things first. I have sensitive, redness-prone skin, and as someone in my early-30s, I'm starting to see fine lines appear around my eyes (these have gotten significantly worse after getting Botox injections in my glabellar lines, AKA the '11' lines between my eyebrows. Since I can't furrow my brows when I squint, my outer eye muscles compensate, which has led to a slight 'crow's feet' effect. I hoped this serum would improve that area of my skin specifically, although I also hoped I'd see a visible difference in my 'tech neck,' too. (Since I spend all day sitting at a computer, I've definitely lost elasticity and developed fine lines in that area as well.)

I've only been using the serum for three weeks, but I can honestly say I see a difference in the aforementioned fine lines and in my skin as a whole. My complexion looks smoother, plumper, and generally just fresher—like I'm not stressed about current affairs, short on sleep, etc. etc. That goes for my neck especially. The lines are minimized and my neck looks slightly tighter to me. But that's the beauty of exosome-based skincare products. They're based on regenerative science, and are intended to act as a boost to the skin's natural renewal process for better-looking skin without any irritating or drying effects.

As with any skin treatment, the effects will likely progress with time, which I'm excited about. In the meantime, though, I finally have an affordable exosome serum to recommend to anyone who wants to achieve skin-firming benefits without an exorbitant price tag.

Shop More Naturium Skincare Products



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Not White Sneakers: The Other Anti-Trend Shoes Fashion People Are Wearing With Straight-Leg Jeans

Even as a fashion editor with more than five years of industry experience, I often need to remind myself that creating a chic outfit does not have to be complicated. More often than not, the coolest looks rely entirely on a combination of well-fitting, expensive-looking wardrobe basics. A street-style moment that perfectly illustrated this idea occurred recently when Dakota Johnson stepped out.

While spending time in L.A. this week, Johnson showcased an ensemble that was simple yet highly polished. She styled a white tank top from Leset with straight-leg, slightly cropped Levi's jeans. To personalize her look, she introduced Krewe cat-eye sunglasses, a vintage top-handle bag, and a Toteme pendant necklace. For her footwear, she selected black high-vamp ballerinas, which grounded the entire look and gave it a casually sophisticated finish.

Dakota johnson wears a white tank top, straight jeans, high-vamp pumps, and sunglasses.

(Image credit: Backgrid)

On Dakota Johnson: Leset Nando Square Tank ($88); Krewe Irene Sunglasses ($295); Toteme Large Onyx Drop Necklace ($650); Levi's jeans

High-vamp ballet flats have been popular among the style set for many months now, and they are arguably being worn even more frequently than traditional ballet flats. As a result, we at Who What Wear view them not as a fleeting shoe trend, but rather as a new classic style.

If you're looking for an easy alternative to white sneakers or traditional ballerinas, high-vamp ballet flats are one of the smartest investments you can make right now. You can wear them this summer with jeans and a tank top, then take them into the fall with trousers and a lightweight sweater. That said, read on to shop my edit of the best pairs.

Shop High-Vamp Ballet Flats:



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Thursday, July 23, 2026

Not Flip-Flops, Not Flats—It Girls in NYC are Wearing Summer's #1 Dress Trend with the Boots That Come Back Every Fall

While it's easy to assume that there's a binary between your summer versus fall wardrobes, the best-dressed people know that the two can happily coexist for those in-between months of August and September—provided you know how to style the pieces together. Today, we're getting a master class in transitional dressing by none other Dua Lipa whose most recent outfit—consisting of a polka-dot halter dress form Realisation Par paired with black knee-high boots—is a great example of how chic people will be getting dressed next month.

Lipa was spotted heading into NYC's famed Electric Lady Studios for the zillionth time this week (prompting fans to speculate about a fourth studio album in the making) and while most of us would think to pair a pretty polka-dot dress with ballet flats or flip-flops, the pop star's simple shoe swap is actually kind of genius because it can extend the shelf life of all your prettiest dresses into the fall. She opted for a classic pair of black leather knee-high boots, a style that keeps returning year after year.

Ahead, see how Dua Lipa styled the season's biggest dress trend with boots and shop polka-dot dresses and knee boots to replicate her summer-to-fall look.

Dua Lipa wearing a polka-dot dress with knee-high boots in NYC

(Image credit: XNY/Star Max/GC Images/Getty Images)

On Dua Lipa: Realisation Par Sadie Dress ($290); Hermès 30; Chloé Elixir Pendant Necklace ($1,050); Jacques Marie Mage Dealan Sunglasses

Shop Dua's Outfit

Shop Polka-Dot Dresses

Shop Black Knee-High Boots



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Shop My Cheat Sheet: 50 of the Best Anniversary Sale Items From Nordstrom's In-House Brands

Since the Nordstrom Anniversary Sale is in full swing, I've been scouring hundreds of deals every single day. Recently, I noticed so many pieces from Nordstrom's in-house brands are deeply discounted for the big sales event. During my search, I've been seriously impressed by the number of chic styles that have been popping up at such an affordable price point. Don't worry. I couldn't possibly keep you in the dark on these deals. I included a breakdown of my favorite deals from Open Edit, Caslon, Nordstrom, and BP below.

Yes, you heard right. I'm giving you a brand-by-brand breakdown of some pieces you'll want to wear for months to come. You can expect beautiful sweaters for fall, elevated basics, and fun statement items. Not to mention you might stumble upon a few cool accessories and shoes to top off your new favorite looks. Keep scrolling to uncover these amazing Nordstrom Anniversary fashion deals ahead.

Shop Deals on In-House Nordstrom Brands

Shop Open Edit Deals

Open Edit has some seriously great professional clothing options that are chic and on-trend as well. If you're looking for sophisticated staples you'll wear for months to come, then these deals are sure to please.

Shop Caslon Deals

These Caslon deals will pair seamlessly with your existing wardrobe favorites. Some standout finds include the Stripe Long Sleeve Rugby Polo and Stripe Cotton Poplin Button-Up Shirt.

Shop Nordstrom Deals

The Nordstrom-brand deals are just what you'd expect from the retailer: sleek, stylish pieces that are sure to get you compliments. The latest Anniversary Sale deals worth shopping feature fall-ready styles. The shoes and accessories are worth focusing on here too.

Shop BP Deals

Calling all Gen Z fashion people! If you're looking for youthful pieces that are still put together, my BP recommendations are perfect for you.



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This New Skin Firming Treatment Is Only $27, Yet Rivals High-End Exosome Serums

(Image credit: Getty Images; @kaitlyn_mclintock) ...