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Tuesday, September 22, 2026

Don't Buy More Blue Jeans Until You See the Denim Color Trend That It Girls Are Wearing With Uggs

It's officially the first day of fall, and the seasonal shift is undeniable. Autumnal energy is everywhere—particularly in New York City, where temps have dipped into the mid-60s and fashion insiders are stepping out in dark denim and Ugg boots. While dark-blue washes defined last fall, chic dressers are now turning to a fresh denim color trend: chocolate brown. Emily Ratajkowski's latest look is proof.

While out in Brooklyn this week, EmRata was spotted in relaxed, low-rise chocolate-brown jeans. She paired them with a black quarter-sleeve boatneck top, a brown slouchy shoulder bag, oversized sunglasses, and chestnut Uggs. It was an effortless yet elevated ensemble built on classic wardrobe staples with modern touches.

Dark-wash denim in indigo, black, or gray will always have a place in our wardrobes, but fall 2026 belongs to chocolate brown. Think of it as the updated, richer, and more versatile answer to 2025's khaki denim hype. Whether you prefer a relaxed low-rise style or a slim-straight cut, this grounded neutral serves as the perfect base for any outfit. Style it with a simple white tee and Uggs, a red sweater and black ballet flats, a pink striped long-sleeve shirt and brown loafers as Gigi Hadid did today, or lean into a monochrome look with a brown blazer and kitten heels.

Ever inspired by EmRata's street style, scroll on for the best chocolate-brown jeans and Ugg boots to shop right now.

Chocolate-Brown Jeans and Uggs on Emily Ratajkowski:

Emily Ratajkowski wears a long-sleeve shirt, dark brown jeans, Ugg boots, and a brown leather bag. — (Image credit: Backgrid)

On Emily Ratajkowski: Ugg boots

Shop Chocolate Brown Jeans

Gap

Mid Rise Straight Taper Jeans

These everyday jeans come in regular, petite, and tall sizes, meaning there's a pair for everybody.

CITIZENS OF HUMANITY

Miro Mid-Rise Barrel-Leg Jeans

I love how effortless relaxed barrel-leg jeans look.

Levi's

Loose Boot Women's Jeans

Everyone from Bella Hadid to Naomi Watts is wearing bootcut jeans right now.

J.Crew

Full-Length Slim-Wide Jean in Garment Dye

The black button makes these jeans look designer.

Reformation

Bex Super Stretch High Waist Wide Leg Jeans

Perfect.

AGOLDE

Ren High Waist Wide Leg Jeans

You can't go wrong with Agolde's jeans.

Shop Uggs:

UGG

Women's Ultra Mini Classic Boot

EmRata is a big fan of this silhouette.

UGG

Women's Classic Mini Ii Genuine Shearling Lined Boot

The chestnut is classic but this style comes in eight other pretty colors.

UGG

Women's Classic Ii Genuine Shearling Lined Short Boots

Style the chocolate-brown boots with coordinating jeans for a casual yet polished ensemble.

ugg

Tasman Deconstructed

I own these and love them because they're more breathable than typical Ugg boots. They only feature the signature sheepskin on the insole.

UGG

Uptowner Short Boots - Light Bronze

Finally, a pair of snow boots that are actually cool.

ugg

Women's Classic Micro Calf Hair

Obsessed with the calf hair.

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One-Stop Shop: 7 Zara Outfits That Scream Fall Fashion Person

With fall right around the corner, it's time to start thinking about putting your best fashion foot forward. While I enjoy shopping just as much as the next person, sometimes you end up with a whole bunch of random items that feel disjointed. Ahead of the new season, I decided to refresh my fall closet by shopping for full outfits instead of individual items, and it's been a game changer.

Lately, Zara's been dropping some seriously tempting outfit combinations that are equal parts stylish and easy to shop. I've curated a selection of the best fall Zara outfits and exactly which items to buy to make them come to life.

If you're looking for the perfect one-stop shop to seamlessly look like a fashion person, you've landed in the right place. From perfectly layered separates to a matching set that'll get you endless compliments, there's a chic outfit for just about anyone's taste ahead.