Monday, August 24, 2026

This Cofounder Is Creating a New Kind of Candy Culture

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

This summer, candy is having a major moment. At the helm of the candy evolution is Better Sour, a gummy-candy brand inspired by sour flavors from the Middle East and the Asia-Pacific, founded by best friends Isabella Hughes and Semira Nikou. As the cofounder and chief revenue officer of Better Sour, Hughes has navigated the brand through its growth.

Before leading the charge in redefining candy culture, Hughes initially pursued a path in the arts. She curated and coordinated exhibitions for a variety of organizations across the United States and the United Arab Emirates, developing a keen eye for presentation and storytelling that would later inform her business ventures.

Despite her success in the arts, Hughes had long been drawn to entrepreneurship. In 2014, she launched her first company, Lezzetli, a Middle Eastern–inspired ice cream brand. Around the same time, she developed the concept for a second venture: Shaka Tea, a Hawaii-grown herbal iced tea brand. Shaka Tea grew steadily and was acquired in 2022, marking a significant milestone in Hughes's entrepreneurial journey.

Following the acquisition, Hughes was ready for a new challenge. In 2023, she cofounded Better Sour with her lifelong best friend, Nikou. Both daughters of Iranian immigrants who grew up in Hawaii, Hughes and Nikou drew upon their shared cultural backgrounds to shape the brand's distinctive flavors. Their blend of Iranian heritage and Hawaiian upbringing provided a unique foundation for creating sour candy that stood out in a competitive market.

Under Hughes's leadership as chief revenue officer, Better Sour has expanded rapidly, and the company is now available in more than 4000 stores nationwide, including major retailers such as Costco, Whole Foods, and Erewhon. This wide distribution reflects the brand's broad appeal and the effective strategy Hughes has helped drive.

Listen to the latest episode of Second Life to discover how Hughes's path demonstrates how diverse experiences—artistic, entrepreneurial, and cultural—can converge to create something both innovative and successful. Keep scrolling to shop Better Sour.

Next: The First First Lady Who Kept Her Job Outside of the White House



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Royal Purple! Cobalt! Poppy! This Season's Best Shoes Want You to Forget Black

The latest shoe arrivals are making the case for color with the kind of confidence that renders classic black almost beside the point. Think royal purple, vivid turquoise, poppy red, and saturated tones that demand to be noticed. A bold shoe can do what a statement bag or piece of jewelry often does, transforming even the simplest outfit. A white linen dress suddenly feels more directional with a flash of purple; denim takes on a polished, almost Riviera-like ease with turquoise sandals; and a pair of tailored trousers looks unexpectedly modern beneath a poppy satin heel The point isn't to coordinate your shoes with the rest of your look, either. In fact, the most compelling way to wear these shades is to let them clash, complement, or simply exist on their own.

And there are plenty to choose from. Reformation's delicate sandal brings a playful dose of color to the minimalist summer shoe, while Tory Burch takes the flat in a more decorative direction with intricate beading and an almost jewel-like finish. For evenings, Herbert Levine's satin Pump Du Jour offers a sophisticated alternative to the expected black heel, its rich color giving cocktail dressing a decidedly more glamorous attitude. Prada, meanwhile, makes the case for treating your shoes as objets d'art with an embroidered satin slingback that feels equal parts polished and avant-garde.

What ties them all together is a willingness to make the shoe the main event. After seasons of quiet luxury and endless black, beige, and brown, this is fashion permitting us to have a little fun again. Ahead, shop our edit of the best colorful shoes to add to your wardrobe in 2026.



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Sunday, August 23, 2026

After Seriously Glowy Skin? Here's Your Expert Guide to Exfoliating Acids

If you’ve ever stood in front of a skincare shelf wondering whether you should be reaching for glycolic acid, salicylic acid, lactic acid or something else entirely, then you’re not alone. Exfoliating acids can feel confusing at the best of times and, if you don’t already use them regularly, the idea of adding one into your skincare routine can be slightly intimidating. Let’s be honest—hearing the word acid in the context of your face can feel a bit scary. Add in the fact that there’s no one-size-fits-all approach to exfoliation and it all gets a whole lot more complicated.

The good news, however, is that you don’t need to get a degree in chemistry to work out which acid is right for your skin—we’ve created a comprehensive guide to do the hard work for you. You see, different acids work in different ways, with some being suited best for congestion and breakouts, others for dullness, and some for uneven texture and pigmentation. The key is finding one that works with your skin rather than simply opting for the most potent formula you can find. (Trust me, I’ve been there.)

Ahead, we spoke with Dr Ahmed El Muntasar, GP, aesthetics doctor and owner of The Aesthetics Doctor to get the lowdown on exactly how adding an exfoliating acid to your routine can benefit your skin. Plus, we’re breaking down the three main categories (that’s AHAs, BHAs and PHAs) and sharing the key acids within each, as well as product recommendations, so you can work out which ones will work for you.

Symphani Soto with glowy makeup, bouncy blowydry and head band

(Image credit: @symphanisoto)

What Are Exfoliating Acids?

Simply put, exfoliating acids are chemical compounds that help to dissolve the bonds between dead skin cells and the skin in order to remove them more effectively. “Rather than relying on physical scrubs, exfoliating acids help the cells to shed more evenly and the result is smoother, brighter-looking skin, improved texture and, over time, a more even skin tone,” explains Dr El Muntasar. And it’s not just surface changes either. “Depending on the acid, they can also help unclog pores, reduce breakouts, soften fine lines and improve the absorption of other skincare products,” says Dr El Muntasar.

selection of the best exfoliating acids from Prequel, Paula's Choice, The Inkey List, La Roche-Posay and Alpha-H

(Image credit: Mica Ricketts)

If you’re a little hesitant to get started, then good news: Dr El Muntasar points out that exfoliating acids are actually one of the most well-researched and effective categories of skincare ingredients, as long as they’re used correctly. “The biggest mistake that people make with exfoliating acids is doing too much too quickly,” says Dr El Muntasar. “People often combine multiple exfoliating acids with retinoids, vitamin C and physical scrubs, thinking they’ll get faster results. In reality, that usually leads to irritation, dryness and a compromised skin barrier.” He also suggests starting out slowly—just once or twice a week and increasing if your skin is tolerating the ingredient well. Plus, SPF is key. “Freshly exfoliated skin is more vulnerable to UV damage, so sunscreen becomes non-negotiable and daily SPF even more important,” Dr El Muntasar explains.

Who Should Use Exfoliating Acids?

As we’re talking about such a large category of products, most people actually will be able to find an exfoliating acid that works for them. However, Dr El Muntasar points out that they might not be suitable all of the time. “If your skin barrier is damaged, you’re experiencing an eczema flare, active dermatitis or significant irritation, I would usually focus on repairing the barrier before introducing exfoliation,” he explains.

As for those with sensitive skin? He advises that you don’t need to avoid acids altogether if you have rosacea or sensitivity, but should choose gentler acids (like lactic acid or PHA), introduce them gradually and use them less frequently. “Stronger isn’t always better anyway,” explains Dr El Muntasar. “A lower-strength product used consistently often gives better long-term results than an aggressive product that leaves the skin inflamed.”

Jessica Skye standing in front of patterned sink with glowy skin

(Image credit: @_jessicaskye)

Every exfoliating acid has its own strengths and Dr El Muntasar advises that “the best acid really depends on the skin concern you’re trying to treat rather than assuming one is universally better than another”. So, with that in mind, keep scrolling as we get into the three main types of exfoliating acids—AHAs, BHAs and PHAs—and explain what they do, who they’re best for, and the best products to shop from each.

Alpha Hydroxy Acids

Alpha Hydroxy Acids, or AHAs, are water-soluble acids that work primarily on the surface of the skin, loosening the bonds between dead skin cells and encouraging them to shed to leave your skin smoother, brighter and more even. They’re particularly useful if your main concerns are dullness, rough texture or uneven skin tone.

“Glycolic acid is excellent for improving dullness, pigmentation and fine lines because its small molecular size allows it to penetrate effectively, while something like lactic acid is slightly gentler and also attracts water into the skin, making it a great choice for people with dry or more sensitive skin,” says Dr El Muntasar.

Selection of AHAs

(Image credit: Mica Ricketts)

Glycolic Acid

The smallest AHA molecule, glycolic acid, can penetrate effectively into the skin, making it one of the more powerful exfoliating acids. It’s particularly good for improving dullness, uneven texture and the appearance of pigmentation and fine lines.

Lactic Acid

A slightly gentler AHA than glycolic acid, lactic acid exfoliates while also helping to support skin’s moisture levels. It’s a good option for dry or dehydrated skin that still wants the benefits of chemical exfoliation.

Mandelic acid

With a larger molecular size than glycolic and lactic acids, mandelic acid tends to exfoliate more slowly and gently. It can be a good choice for sensitive or blemish-prone skin and can help with uneven tone and texture.

Malic acid

Found naturally in fruits such as apples, malic acid is a larger AHA that offers relatively gentle exfoliation. It’s often combined with other acids rather than used alone, helping to brighten and smooth the skin.

Beta Hydroxy Acids

The first thing to know about beta hydroxy acids, or BHAs, is that they are oil-soluble. “That means they can travel into pores to dissolve excess oil and debris, making them the gold standard for oily, acne-prone or congestion-prone skin,” says Dr El Muntasar. “The primarily used BHA is salicylic acid, which is particularly useful for blackheads and recurrent breakouts.” BHAs also help to dissolve the build-up of oil and dead skin cells that can contribute to congestion, while also providing surface exfoliation.

Selection of BHAs

(Image credit: Mica Ricketts)

Salicylic acid

The best-known BHA, salicylic acid, is oil-soluble and can penetrate into pores to help clear excess sebum and dead skin cells. It’s particularly useful for breakouts, blackheads, congestion and oily skin.

Polyhydroxy Acids

Polyhydroxy acids (PHAs) are often considered the gentler cousins of AHAs. “They have larger molecules, so they penetrate more slowly and tend to cause less irritation,” explains Dr El Muntasar. “They’re ideal for people with sensitive skin, rosacea-prone skin or those new to exfoliating acids. They still improve skin texture but are generally much better tolerated.” They also have humectant properties, meaning they can help attract and retain moisture in the skin. They won’t necessarily deliver the same intensity of exfoliation as an AHA or BHA, but they can be a useful option for maintaining smoother, brighter-looking skin without overdoing it.

Gluconolactone, lactobionic acid and galactose

PHAs are one of the less-readily available exfoliating acids in the UK market, so we’re going to lump the key acids together in one here. Gluconolactone is the most common, and works to gently exfoliate the skin while helping to attract moisture—a great option for sensitive or dehydrated skin. Derived from lactose, lactobionic acid is another gentle PHA with exfoliating and humectant properties. It can help improve the appearance of texture while supporting skin hydration. Finally, galactose is a naturally occurring sugar that can be used in PHA formulations.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.



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How to Spot an It Girl in 2026: This Cropped-Jeans Style and This French-Girl Shoe Trend

Whether or not you're thrilled about the return of cropped jeans, it's hard to deny how good the pair Zoë Kravitz just wore in New York City are. As is the case with any denim trend that makes a comeback, there are caveats with cropped jeans, with certain styles considered cooler than others. And of course Kravitz would choose the most 2026 version of the returning denim trend: low-rise cropped flares.

Kravitz's low-rise cropped flare jeans had a relaxed fit and a light wash, and the It-girl move is often to choose a shoe trend that elevates and perhaps even contrasts with the denim trend they're wearing. And in this case, she opted for an elegant style that French girls have long favored: block-heel pumps. Think of them as a minimalist version of the ballet heels trend everyone is shopping for as of late.

Kravitz's walkable suede shoes gave her outfit, which also included a cropped white T-shirt and Saint Laurent shoulder bag, a decidedly chic look. Scroll on to see it for yourself and to shop the key pieces—low-rise cropped flares and block-heel pumps— needed to recreate it.

As Seen on It Girl Zoë Kravitz

Zoe Kravitz in NYC wearing a cropped white T-shirt, low-rise crop flare jeans, and black block-heel pumps

(Image credit: BlayzenPhotos/Backgrid)

Zoe Kravitz in NYC wearing a cropped white T-shirt, low-rise crop flare jeans, and black block-heel pumps

(Image credit: BlayzenPhotos/Backgrid)

On Zoë Kravitz: Thistles sunglasses; Saint Laurent Hortense Bag ($3500); The Row shoes

Shop Low-Rise Cropped-Flare Jeans

Shop Block-Heel Pumps



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This Cofounder Is Creating a New Kind of Candy Culture

Welcome to Second Life , a podcast spotlighting ...