If the words quiet luxury, minimalism or understated pique your interest, then you're probably a fan of The Row. Since its inception, the brand has stood firm in its aesthetic—simple pieces, focused on proportion and timelessness. Immediately, the fashion world took note. Through passing trends and fleeting viral products, The Row's core designs have held their own, and whilst the designs are pared-back, void of logos or branding, in-the-know fashion people can spot them a mile off. Now, one of its signature pieces has been restocked, and already fashion people and celebrities are wearing The Row Stella Ballet Flats on repeat.
Whilst all of The Row's creations fly out of stock almost immediately, it's the accessories that intrigue me the most. I could spend hours talking through the extensive It bag collection, from the treasured Marlo to the playful Peggy clutch, any of which would be a welcome addition to my handbag collection. The designs inevitably spark a thousand copies, and the same goes for its footwear. The zipped ankle boots launched in 2019 created their own trend cycle, and the brand's elasticated ballet flats cemented the return of a style that had been overlooked for many years.
From the success of the ballet flats came another style, the Stella. Unlike the original, which followed classic features of a ballet shoe, the Stella brought a more contemporary edge, removing the elasticated strap, softening the round toe and hiking up the vamp to create a truly refined pair of shoes that instantly became a sell-out success. Fashion people and celebrities quickly added this staple style to their wardrobes and have been wearing it on repeat ever since.
With autumn on the horizon, it's almost time to store away our summer sandals and reach for something a little more perennial—the Stella ballet flats. Pairing seamlessly with jeans, tailoring, dresses and more, these investment shoes have versatility at their core, and with a refined design and understated appeal be able to hold their place in our wardrobes for years to come. As The Row's cult pieces tend to move fast, scroll on to shop the Stella ballet flats before they inevitably sell out once more.
Shop The Row Stella Ballet Flats
The Row
Stella Slipper
With a soft shearling lining for added comfort.
The Row
Stella Slipper
The brown version is just as timeless.
Shop More The Row Cult Buys
The Row
Marlo 12 Bag
The Margaux successor has cemented itself as a modern icon.
The Row
Kalto T-Shirt
The Row excels in simple pieces done really well.
The Row
Ciara Coat
While stock lasts, snap this coat up ahead of the cooler months.
The Row
Agnes 15 Bag
Striking in its own right.
The Row
Lucetta Silk Shirt in White - the Row
A great shirt will work hard all year round.
The Row
Gala Pant
So many stylish people adore the Gala pants.
The Row
Migeia Cashmere Sweater in Yellow
Throw this soft knit over your shoulders now, and layer into your autumn wardrobe as soon as the temperatures drop.
The Row
Soft Leather Loafers in Black
Another pair of shoes that is high up on my wish list.
The Row
Peggy Clutch
Carry as a clutch or use the hidden strap to wear over the shoulder.
The Row
Pauli Wool and Silk Polo Sweater in Brown
The Row's knitwear always sells fast.
The Row
Baeza Cotton Jacket in Beige
It's time to start prepping your autumn wardrobe.
The Row
Eglitta Mid-Rise Wide-Leg Jeans in White
I wear white jeans all year round.
The Row
Leather Belt in Black
Sleek accessories will elevate even the simplest of outfits.
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I’m not someone who pores over my skin in the mirror each day, yet it’s been impossible for me not to notice the gradual emergence of dark spots on my skin over the last few years. I’ve had pigmentation on my skin since I was a teenager, due to post-acne scarring, but two bouts of pregnancy melasma and some more discolouration after the summer mean that I’m starting to feel a little self-conscious about it all. And with sun exposure often making pigmentation more noticeable, whether that’s existing marks becoming darker or new areas of discolouration appearing, I reckon that I won’t be the only one out there feeling this way.
Hyperpigmentation is the term used when areas of skin become darker than the surrounding skin due to an increase in melanin production. But it isn’t one-size-fits-all. There are different types of hyperpigmentation, with everything from sun damage and hormonal changes to inflammation and blemishes playing a role. Whatever the cause, pigmentation is incredibly common—and one of the most asked-about skincare concerns for good reason—but it means that the best approach depends on what’s causing the pigmentation in the first place.
To help make sense of it all, we’ve spoken to dermatologists and skincare experts about what causes hyperpigmentation, which skincare ingredients they recommend and the products they rate. From daily SPF to targeted serums, there are plenty of products for hyperpigmentation, and this guide covers the best ones to fade dark spots and improve uneven skin tone.
In simple terms, hyperpigmentation is when patches of the skin become darker than the surrounding area due to excess melanin production. “It’s an umbrella term that isn’t a diagnosis itself, but a sign that can result from several different conditions, and the treatment depends on the cause,” explains consultant dermatologistDr Faraz Imran, The Skin Investment Clinic. “Therefore, what works well for acne marks isn't necessarily the best treatment for melasma or sun spots.”
What Causes Hyperpigmentation?
While there are many different causes, experts seem to agree that the most common is sun exposure—which is one of the reasons that wearing SPF daily is so important. “UV exposure ramps up melanin production, which is one of the main triggers for hyperpigmentation,” says skin health expert Holly Mason. “ But inflammation from acne, cuts or eczema can also leave dark marks behind, and hormonal shifts—particularly during pregnancy or with birth control— can trigger melasma too. And certain medications and irritating skincare products can also play a role.”
What Ingredients Are Best to Treat Hyperpigmentation?
Experts are unanimous that a broad-spectrum SPF applied daily is the single most important treatment for preventing and also treating hyperpigmentation. "Without sun protection, pigmentation often recurs despite using active ingredients,” says Dr Imran. In terms of active ingredients, though, the most effective is a topical ingredient called hydroquinone, which Dr Imran explains is prescription-only in the UK due to its potency, and should be used under medical supervision.
Thankfully, there are plenty of over-the-counter ingredients that are also efficacious at treating discolouration. “Vitamin C, niacinamide, and azelaic acid are excellent for brightening and calming pigmentation, while tranexamic acid has become increasingly popular for melasma specifically,” says Mason. “Retinoids and gentle chemical exfoliants like glycolic or lactic acid also help by speeding up cell turnover, although I’d recommend introducing these gradually rather than layering everything at once.”
If you’ve come to this guide hoping for a quick fix for hyperpigmentation, then prepare to be disappointed—treating it is more of a long-term game. “Skin cell turnover takes around a month, so most people won’t see visible change for six to 12 weeks,” says Mason, who stresses the importance of sticking to a skincare routine. “Consistency is far more important than any single ‘miracle’ product and sporadic use won’t shift stubborn pigmentation,” she says.
And Dr Imran agrees: “Most evidence-based treatments require patience. Early improvements may become noticeable after six to eight weeks, but meaningful improvement usually takes around three to six months of consistent treatment and diligent sun protection. Melasma, in particular, is a chronic condition with a tendency to recur, so maintenance treatment is often required,” Dr Imran says.
Mela B3 Facial Gel Cleanser With Melasyl and Niacinamide
A cleanser might not be the first product you think of when treating hyperpigmentation, but this is a clever option for building brightening ingredients into the very first step of your routine. It combines La Roche-Posay’s patented Melasyl molecule, which minimises the appearance of discolouration, with niacinamide and a gentle PHA to cleanse, lightly exfoliate and help improve the appearance of uneven tone. If you want to start targeting pigmentation without going straight in with a particularly potent treatment, then it’s a great starting point.
When it comes to hyperpigmentation, prevention is every bit as important as treatment, which makes a high-protection SPF a non-negotiable. Eucerin’s Pigment Control fluid combines SPF50+ with thiamidol, the brand’s patented ingredient designed to target melanin production and help reduce dark spots. It’s particularly useful for anyone whose pigmentation becomes more noticeable after sun exposure, and daily protection really does help to stop UV exposure from continually undoing the work of all of these other skincare products on the list.
Pros
High broad-spectrum protection
Reduces appearance of pigmentation
Cons
Quite a strong smell
3. Caudalie Vinoperfect Dark Spot Niacinamide Moisturiser
Not everyone wants another serum in their bathroom cabinet, which is where this Caudalie moisturiser comes in. It combines the brand’s patented Viniferine with niacinamide in a lightweight cream designed specifically for dark spots and hyperpigmentation. I like this as an option for anyone who wants to keep their routine streamlined: it provides hydration while making pigmentation the focus, rather than asking you to add yet another separate treatment step.
Pros
Hydrates and brightens
Lightweight texture
Cons
You do need to stick with it for a couple of months to see the results
A skincare classic for good reason, C E Ferulic is particularly useful if your hyperpigmentation is accompanied by dullness and visible signs of ageing. Its 15% pure vitamin C works alongside vitamin E and ferulic acid to provide antioxidant protection while helping improve the appearance of dark spots and brighten the complexion. It’s an investment, but the formula has earned its place as one of the better-known vitamin C serums for a reason—skin literally glows when you're using it.
If your dark marks tend to appear wherever a blemish has been, azelaic acid is an ingredient worth knowing about. The Ordinary’s 10% formula helps improve the appearance of uneven tone while also targeting the texture and redness that can accompany blemish-prone skin. It’s a particularly useful multitasker for anyone dealing with both breakouts and the pigmentation they leave behind, without needing to invest in a complicated (or overpriced) routine.
Tranexamic acid has become a popular ingredient for tackling the appearance of hyperpigmentation, and this is one of the easiest ways to incorporate it into a nighttime routine. The formula contains 2% tranexamic acid alongside a vitamin C derivative and acai berry extract, giving it a three-pronged approach to improving dullness and uneven tone. I particularly like the simplicity here: it’s designed to be the final treatment step at night, replacing your evening moisturiser, so there's no need to change your routine around it.
Pros
Contains 2% tranexamic acid
Simple overnight treatment format
Cons
May be too active if your routine already contains lots of brightening treatments
Liquid Gold Exfoliating Treatment With 5% Glycolic Acid and Vitamin C
Sometimes the best approach is to gently encourage the skin’s natural exfoliation process, particularly if pigmentation is sitting alongside roughness and dullness. Liquid Gold uses glycolic acid in a low-pH formula to exfoliate the surface of the skin, with the brand reporting improvements in tone, texture and luminosity. It’s a longstanding favourite for a reason, and can be particularly appealing if you want your skin to look smoother and brighter as well as more even.
Niacinamide is one of those wonderfully versatile ingredients that can make sense in a pigmentation-focused routine without feeling overly aggressive. Q+A combines it with soothing allantoin and a blend of antioxidant-rich fruit extracts to help improve the look of uneven tone while supporting the skin barrier. At under £7, it’s also an easy entry point if you’re curious about niacinamide but don’t want to spend a lot on a single active.
Pros
Excellent budget-friendly option
Great for al skin types
Cons
Less targeted than a dedicated dark-spot treatment
Retinol is worth considering if your pigmentation tends to arrive alongside breakouts, uneven texture or lingering post-acne marks. CeraVe’s Resurfacing Retinol Serum is specifically formulated to improve the appearance of post-acne marks, while niacinamide and ceramides help support the skin barrier. That makes it a good option for anyone who wants to work on more than just pigmentation in one step, particularly if smoother-looking skin is also on the wish list.
Pros
Targets post-acne marks and uneven texture
Contains ceramides and niacinamide
Cons
Retinol can be irritating while skin adjusts
10. Haruharu Wonder Centella 4% TXA Dark Spot Go Away Serum
This Korean skincare favourite takes a more targeted approach to hyperpigmentation, combining 4% tranexamic acid with 4% niacinamide to tackle the look of dark spots and uneven tone. Centella and madecassoside are also included, giving the formula a soothing side that makes sense when you’re using active ingredients. It’s a good pick if you want a dedicated pigmentation serum but prefer a lightweight formula rather than a richer cream or heavier treatment.
For anyone who feels like their pigmentation has well and truly overstayed its welcome, this is the more intensive option. Murad’s formula combines its patented resorcinol technology with tranexamic and glycolic acids to target the appearance of dark spots while encouraging surface cell turnover. It’s designed to work on existing pigmentation rather than simply delivering a general glow, making it a strong choice when fading visible marks is the main goal.
Pros
Highly targeted dark-spot formula
Combines resorcinol technology with tranexamic and glycolic acids
If your main concern is that your complexion looks a little flat as well as uneven, this is a nice middle ground between a targeted pigmentation treatment and an everyday glow serum. The bi-phase formula combines niacinamide with hexylresorcinol and retinyl propionate to help improve the appearance of uneven tone, whilst the nourishing texture gives skin a more hydrated finish. It’s also a good option for anyone who likes skincare that leaves an immediate cosmetic improvement while working on tone over time.
Think of this as your daily defence rather than another dark-spot treatment to layer into your evening routine. Ultrasun's Tinted Anti Pigmentation Face SPF 50 is designed specifically with pigmentation in mind, pairing high SPF50+ protection with hydrating ectoin and a natural tint that adapts to your skin tone to help manage uneven patches and disguise discolouration. It’s a particularly sensible choice if your pigmentation tends to deepen in the summer or after periods of increased sun exposure. Because no brightening routine will work well if UV exposure keeps triggering more pigment, this is one to prioritise.
Pros
High SPF 50+ protection
Handy pump dispenser
Cons
More shade options would make for an even better skin tone fit
How We Tested
For this piece, I spoke with skincare experts consultant dermatologistDr Faraz Imran of The Skin Investment Clinics and skin health expert Holly Mason to get their advice on which products really do work to improve the appearance of hyperpigmentation over time. I also tested some of the products myself, focusing on their ability to minimise discolouration, even skin tone and brighten. I also considered customer reviews of these products as there is no one-size-fits-all approach to pigmentation.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
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As a shopping editor with almost a decade of experience, I know that the swiftest wardrobe switchover comes between summer and autumn. Whilst we may be soaking up the latest heatwave right now, in the blink of an eye the cooler days will settle in, and for those who like to be prepared, it's time to start thinking about our transitional wardrobes.
After months of sky-high temperatures, the move into milder days may not sound that inviting, but personally I'm secretly excited for a little wardrobe reset. Of course, this doesn't mean a total overhaul of what we own. Our throw-on dresses still hold their place, now with a soft knit in tow. Shorts can be tucked away for another year as smart tailored trousers return to pride of place, and woven totes take over from our sandy basket bags. In fact, just a few capsule wardrobe staples can gently ease us into the new season, and to make the move from summer to autumn as easy as possible, I've curated a list of the best transitional basics.
Since the autumn/winter runways earlier this year, we already have an idea of the fresh wave of trends that are set to dominate the new season. Satin fabrics are about to return in force, fringing will bring a whimsical edge to sophisticated looks, and intricate detailing will push our understated looks to a whole new level. But for the new stylings to truly shine, the foundations of our wardrobes must be strong enough to support them, and that starts with a series of hard-working basics.
Below, I've highlighted the 7 best transitional basics which will comfortably ease your wardrobe out of summer and into the autumn months. Think a light jacket to throw over dresses, classic jeans to take over from your shorts and staple loafers primed to bring a polished edge when sandals are packed away for another year.
Style Notes: Already, our favourite brands have begun to tease their autumn collections, and a series of great jackets have officially arrived. For the transitional period, lightweight styles will bridge the temperature gap, whether you're looking for a fluid trench or a bold collar jacket. Simply layer up with a knit when the cooler days roll in.
ZARA
Cotton Jacket With Ties
The best Zara buys tend to move fast, and this versatile black style is sure to fly.
& Other Stories
Corduroy-Collar Jacket
The shape and shade of this jacket is just so good.
Toteme
Crisp Summer Trench Clay
A reliable trench coat will earn its keep in your wardrobe, and Toteme's style is light enough to bring a touch of tailoring on late summer days.
DOEN
Pascual Jacket -- Straw
The Pascual jacket returns this autumn in this soft straw shade.
Style Notes: You may have noticed in recent months that the humble long-sleeved top has become a prominent feature in great wardrobes across the globe. Whether paired with textured skirts, simple jeans or striking tailoring, this foundation piece grounds our more contemporary pieces.
Style Notes: Jeans feature in our capsule wardrobes all year round, and whilst we are set to see a series of trending styles arrive with the new season, the classics always hold their own. From straight-leg to relaxed loose and even barrel silhouettes, these cuts will be called upon for all occasions from workwear to date night.
AGOLDE
+ Net Sustain '90s Pinch Waist High-Rise Straight-Leg Organic Jeans
I've tried these on and can confirm they're as good as everyone says.
COS
Chord Straight-Leg Jeans
COS's best-selling jeans are back.
CITIZENS OF HUMANITY
Ayla Baggy Mid-Rise Jeans
The Ayla jeans are a fashion person favourite for a reason.
Abercrombie & Fitch
Curve Love High Rise Barrel Jean
I have these in the khaki colourway and the fit is so good I'm snapping them up in other shades.
Style Notes: Before we launch into boot season, we can ease in with the staple loafer. If you're looking to finish your refined looks with a flat this season, consider the sophisticated appeal of a loafer.
YSL
Le Loafer Supple in Shiny Leather
The Saint Laurent loafers return every single year.
ALOHAS
Aven Rift Burgundy Leather Loafers
This shade has all my attention.
Gucci
Women's Gucci Jordaan Loafer
If you're looking to invest, the Jordaan's have proven just how timeless they are.
Style Notes: Autumn layering will soon arrive, and the simplest way to keep your summer pieces on rotation is to throw a light knit into the mix. Tie around your waist now and shrug on for cooler evenings, or simply swap out your classic T-shirt for a soft cashmere version.
Reformation
Clara Cashmere Crew Cardigan
The Clara cardigan comes in so many great shades.
Rise & Fall
Women's Finest Cashmere Open Collar Polo
I just know this will be the softest top I add to my wardrobe.
DOEN
Petra Cardigan -- Dark Heather Grey
An easy knit which will hold its place in your wardrobe for years to come.
COS
Rounded Cashmere Crew-Neck Jumper
COS cashmere sells out every single year. Move fast.
Style Notes: I have to admit, I'm can't wait to be reunited with tailored trousers. Light linen versions have been a prominent feature in my summer wardrobe, and now I'm ready to ease into the new season with comfortable smart trousers.
Toteme
Single Pleat Cotton Trousers Black
Simple yet so effective.
Reformation
Mason Pant
The Mason Pants are renowned for a reason. Plus, they come in petite lengths too.
COS
Pleated Cotton-Blend Balloon Trousers
COS knows all about excellent tailoring.
H&M
Wrap-Detail Tailored Trousers
The tailoring of these trousers could easily convince anyone they're designer.
Style Notes: After months of toting around a straw bag, the back to school feel of autumn sees my handbag collection shift back to sturdy leather. With possibilities of damp days, my daily companion is being switched up from breathable raffia to smooth leather.
The Row
Medium N/s Park Tote Bag
The Row's Park Tote is forever at the top of my wish list.
DRAGON DIFFUSION
B Weave Leather Tote
Your summery woven leather bag will move seamlessly into autumn with you.
MÉTIER
Incognito 36 Paneled Suede Tote
Métier's bags are simply beautiful.
DeMellier
The Florence | Hazel Suede
The straps are adjustable so you can customise the length depending on how you choose to carries this designer-looking tote.
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