Tuesday, October 6, 2026

My Stylish Mom Wants a New Closet for Less Than $362—I Sent Her These Amazon Deals

Ever since I brought my mother in for a color analysis and discovered she is a warm autumn, she's been obsessed with upgrading her wardrobe. With Amazon's Prime Big Deal Days starting today, now's the perfect time for a closet makeover. This 48-hour sale includes editor-loved brands such as Gap, JW Pei, Levi's, and Good America, with limited-time deals on trend-forward pieces like cropped trench coats and straight-leg jeans.

I've decided to take advantage of this major sale and pick out a few pieces for my mother. I kept a $300 budget in mind for an entire new wardrobe, and I'm confident I put together a chic, versatile, fall-forward selection. Scroll on to shop the best Prime Big Deal Days fashion.

6 Amazon Big Deal Days Items to Refresh Your Closet

1. Cropped Trench Coat

2. Straight-Leg Jeans

3. Loafers

4. Cable-Knit Sweater

5. Crewneck T-Shirt

6. Top-Handle Bag



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Wellness Fans, I Just Saved You 3 Hours—Here Are the Best 13 Items to Buy During October Prime Day

It's *time*! Amazon Prime Big Deal Days is officially on through tomorrow, October 7 (a great time to become a Prime member if you're not already!), but if you're overwhelmed by the endless scroll of discounts, you've come to the right place. See, I consider myself a very diligent sale shopper (it's kind of my job as a beauty editor), so I decided to do all the scrolling for you and offer a curated edit of products I'd personally buy and restock—starting with 13 buzzy wellness grabs. From creatine gummies that taste like candy to teeth-whitening strips that don't make your gums sting to a vibration plate that supports lymphatic drainage (yes, I caved, and yes it's worth it), here are the items I'd recommend grabbing while they're on sale.

The 13 Best Wellness Items to Buy During Amazon Prime Big Deal Days

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.



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Chanel Just Showed Us Exactly What an It Girl Will Look Like in 2027

In 2026, does any form of cultural cachet come close to that of being deemed a Chanel girl? For his fifth runway show at the helm of Chanel, Matthieu Blazy’s imagining of the modern Chanel girl feels as aspirational and energetic as his very first.

Untethered from any one moment in time, Blazy’s collection speaks to the successive chapters of Gabrielle Chanel’s story, allowing them to coexist with equal importance. The opening look brought us “Gabrielle before Chanel”, as a model emerged onto the bird-adorned runway in a pared-back, corsetry-inspired ensemble. A frosty silk slip dress was complete with a camellia and accessorised with Gabrielle Chanel’s own 2.55 bag from the Patrimoine archives.

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Skirts remain one of the season’s defining silhouettes, and here the knee-length pencil skirt became something of a blank canvas. Blazy rendered it in gauzy silks and hardy tweeds, illuminated it with metallic threads and intricate beading, then pushed the silhouette to the other extreme with high-volume tulle skirts that brought a buoyant joie de vivre to the house’s codes. Dresses, too, swanned down the runway in shades of icy blue, pink and rich burgundy.

Chanel SS 27 Runway review

(Image credit: Launchmetrics)

The collection indulged in eccentricity without ever getting lost in it. Printed shoes in unexpected shades of forest green bookended looks, whilst tummy-grazing necklaces were layered with intricate beading that formed tiny scenes. Pop-art playfulness sat comfortably alongside Chanel’s more demure signatures—most notably the enduring tweed skirt suit.

Chanel SS27 Runway

(Image credit: Launchmetrics)

Because the Chanel girl has always existed somewhere between fashion and pop culture: tweed-clad, polished and elegant, but never entirely serious. Blazy’s version feels like a natural evolution of that archetype—more playful, more buoyant, and brimming with charm.

Naturally, a seat to witness the spectacle was one of Paris’s most covetable tickets, placing guests among a particularly impressive roster of Chanel girls, from Dua Lipa and Ayo Edebiri to Nicole Kidman, alongside Pedro Pascal.

Chanel SS27 Front Row

(Image credit: Getty Images)

Matthieu Blazy's Chanel world is expansive, energetic and full of possibility—and, as such, one that everyone wants to be part of.

Discover the Chanel Spring/Summer 2027 Collection:

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Chanel Spring/Summer 2027 runway.

(Image credit: Launchmetrics/Spotlight)

Discover the Chanel Front Row

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)

Chanel Front Row

(Image credit: Getty Images)


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My Stylish Mom Wants a New Closet for Less Than $362—I Sent Her These Amazon Deals

Ever since I brought my mother in for a color ana...