Hydration, this way.
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Saturday, January 31, 2026
Friday, January 30, 2026
I've Just Come Back From Paris—7 2026 Shoe Trends French Women Are Wearing With Jeans
Perfect pairings.
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from Latest from Who What Wear https://ift.tt/HlFUDxV
Say Goodbye to Boring Sunglasses—Bold Retro Frames Are In for 2026
Chanel's latest arrivals are everything and more.
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from Latest from Who What Wear https://ift.tt/IO8qXDP
Thursday, January 29, 2026
Wake Up! Abercrombie Just Launched A Secret Sale— 9 Chic Pairs of Jeans To Shop Now
Score up to 40% off jeans and so much more.
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from Latest from Who What Wear https://ift.tt/qk2bPS7
I'm a Derm on Fifth Ave—These Are My Must-Have Skincare Products
Celebrity dermatologist Dendy Engelman, MD, FAAD, shares her beauty lineup, from a $15 milky toner to a smoothing at-home laser.
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from Latest from Who What Wear https://ift.tt/VJYNIpt
What a French Woman Wears When She Doesn't Want to Be Noticed (But Still Wants to Look Good)
Tips and insight straight from a French writer and editor.
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from Latest from Who What Wear https://ift.tt/KDi6Uw9
Wednesday, January 28, 2026
Leopard! Zebra! Snake! 10 Bold, New Adidas Colorways Destined for Sold-Out Territory
The leopard-print Japan shoes need to be mine.
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from Latest from Who What Wear https://ift.tt/Fm6zbej
I See This Low-Key Winter It Item on Every Cool Girl in NYC, But Dua Lipa Packed It For Paris
Paris meets NYC.
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from Latest from Who What Wear https://ift.tt/pCjVLHS
Tuesday, January 27, 2026
From Le Bristol to Musée Rodin: The Shoe Trend Everyone With Elegant Taste Was Wearing in Paris Yesterday
Taylor Russell! Anya Taylor-Joy! Kelly Rutherford!
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from Latest from Who What Wear https://ift.tt/IUEcBKw
Margot Robbie's "Wuthering Heights" Waves Whisper Dark Romance—This Unexpected Hair Tool Can Re-Create Them
It's giving "yearning on the gloomy Yorkshire moors."
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from Latest from Who What Wear https://ift.tt/rkvbqgQ
Monday, January 26, 2026
My Sister Wants a 2026 Rebrand—30 New Wardrobe and Beauty Staples I Texted Her
Save this if you need a closet and vanity refresh.
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from Latest from Who What Wear https://ift.tt/o6hupHQ
Trust Me, I've Tried the Lot—These 6 Products Actually Keep Flyaways at Bay
Sleek strands this way.
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from Latest from Who What Wear https://ift.tt/jDqSiEm
Sunday, January 25, 2026
I've Been Studying the Chicest European Women—5 Colour Trends They're Already Backing for 2026
A fresh new palette.
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from Latest from Who What Wear https://ift.tt/MPLDjWk
*Not* Stovepipe—The 2026 Denim Trend Chic Women Over 50 Are Wearing With Chelsea Boots
I think I just found my favorite jeans outfit of the year.
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from Latest from Who What Wear https://ift.tt/ngNCSOP
My Closet Needs an Elevated Update—31 Perfectly Polished Pieces From Nordstrom, Revolve, Zara, and More
These chic finds are too good to pass up.
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from Latest from Who What Wear https://ift.tt/lGV8dQZ
Not Red, Not Brown—This Parisian-Coded Nail Colour Is the Classiest Shade You Can Request Right Now
So chic.
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from Latest from Who What Wear https://ift.tt/Df9FySc
Saturday, January 24, 2026
You May Disagree, But We Think These 5 Colours Trends Are "Dated" In 2026
Our editors have spoken.
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from Latest from Who What Wear https://ift.tt/cj801HN
Friday, January 23, 2026
5 Chic Outfits from J.Crew That Will Impress Your Fashion Friends
Rich-looking outfits in 2026 only.
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from Latest from Who What Wear https://ift.tt/ALpoze5
I'm a Face Mask-Obsessed Beauty Editor—These Are the Hydrating Picks I Keep on Rotation
Prepare for a major boost of moisture.
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from Latest from Who What Wear https://ift.tt/kvpGrcI
Doên's Breaking the Internet Again, and Neither Dresses Nor Lace Shorts Are Responsible
The viral item in question is selling out too quickly for my liking.
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from Latest from Who What Wear https://ift.tt/PYTM6ph
Surprise! Fashion's Trying to Make Stains Happen Again—Except This Time, It Might *Actually * Work
Imperfection, by choice.
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from Latest from Who What Wear https://ift.tt/DsAEfT6
Thursday, January 22, 2026
It's Official: Every It Girl Is Going to Buy This Exact Affordable Accessory Before Spring Starts
Get it before it goes viral.
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from Latest from Who What Wear https://ift.tt/CVGz68i
From a Blurring Balm Powder to Caramel Body Oil, a Celeb MUA Shares Her Valentine's Day Beauty Edit
Danessa Myricks shares her must-have products for looking good and smelling great.
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from Latest from Who What Wear https://ift.tt/bWN1LIR
E.l.f Cosmetics x H&M's New $30 Fragrance Collection Is The Coolest Collab of 2026 (So Far)
Here's your first look at each new scent.
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from Latest from Who What Wear https://ift.tt/BHJafA9
Wednesday, January 21, 2026
Grace Van Patten and Jackson White Star in Calvin Klein’s Valentine’s Day Campaign—Shop the Collection
In their Calvins.
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from Latest from Who What Wear https://ift.tt/TJwlayA
We're 21 Days Into 2026—24 Beauty Gems That Already Have a Hold on Me
New Year rebrand, anyone?
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from Latest from Who What Wear https://ift.tt/piJ2a6q
Tuesday, January 20, 2026
It Girls With Good Style Know That White Jeans Look Chicer in the Winter—These Are the Shoes to Pair With Them
Follow Bella Hadid's lead.
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from Latest from Who What Wear https://ift.tt/tI64NkA
Hollywood’s Favorite Trainer Has Taken Over the Wellness Industry—Here's How
Hear her story here.
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from Latest from Who What Wear https://ift.tt/CRXm7zg
Loafers Are a Capsule-Wardrobe Staple—6 Compliment-Worthy Ways to Wear Them With Trousers in 2026
Fail-proof combos.
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from Latest from Who What Wear https://ift.tt/UrIDkKg
Monday, January 19, 2026
7 Spring Fashion Trends Europe's Best-Dressed Are Already Wearing
From Paris to Copenhagen.
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from Latest from Who What Wear https://ift.tt/yD24Jlg
I’m a Senior Shopping Editor—30 Jeans, Sweaters, and Coats I’m Eyeing for an Incredibly Stylish Winter 2026
Bring on the compliments.
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from Latest from Who What Wear https://ift.tt/iNuCPEV
Mark My Words: The Bevelled Bob Will Be This Year's Most Requested Short Haircut
It's shaping up to be a major hair trend.
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from Latest from Who What Wear https://ift.tt/bRuk2Bz
Sunday, January 18, 2026
It's Impossible to Not Look Like a Cool Fashion Girl When Wearing These Elegant It Sneakers With Leggings
Look no further than Margot Robbie for proof.
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from Latest from Who What Wear https://ift.tt/ThK7cB2
Saturday, January 17, 2026
Here Comes the… Most Elegant Bridesmaid Hairstyles Your Friends Will Actually Want to Wear
There's something for everyone.
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from Latest from Who What Wear https://ift.tt/dN9ayKv
It's Only January, But Londoners Are Already Relying on These 6 Elevated Basics to Look Chic in 2026
Basics, but better.
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from Latest from Who What Wear https://ift.tt/hGy1Rc7
10 Eye Shadow Palettes That Pop on Dark Skin Tones, Per Editors and Experts
These pigmented picks won't let you down.
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from Latest from Who What Wear https://ift.tt/gwBLDqc
Friday, January 16, 2026
The Cool Winter Coats From The North Face, Aritzia, and ALO That I Know Fashion People Will Be Into
For the ski and apré-ski girlies.
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from Latest from Who What Wear https://ift.tt/bqcV3vA
I'm a Fashion Editor in NYC—Here's What I'd Buy From the Shopbop Sale Before It Ends
There's one more day left.
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from Latest from Who What Wear https://ift.tt/Y6XjV92
Friends Are Already Asking Me for V-Day Perfume Recs—This Is My Ultimate Pick, and It’s on Sale for $57
I gasped.
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from Latest from Who What Wear https://ift.tt/x1wTmto
Dakota Johnson Just Proved This Is the It-Girl Sneaker Color to Wear With Black Leggings in 2026
Dakota Johnson Just Proved This Is the It-Girl Sneaker Color to Wear With Black Leggings in 2026
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from Latest from Who What Wear https://ift.tt/NCTLFHb
Thursday, January 15, 2026
I Rarely Wear Foundation, But This One Keeps Earning Me “You Have Great Skin” Compliments
It's time to give credit where credit is due.
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from Latest from Who What Wear https://ift.tt/ZMLBUrt
Wait, I'm Loving Sofia Richie Grainge's Brand at Revolve—These Items Are Very Chic
All about this faux-fur coat.
from Latest from Who What Wear https://ift.tt/dY8inJl
from Latest from Who What Wear https://ift.tt/dY8inJl
My Friends Say My Style Doesn't Feel American—This Is How I Dress European in 2026
All but one pick is under $200.
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from Latest from Who What Wear https://ift.tt/mQfnGly
Wednesday, January 14, 2026
It's Not Just Skinny Jeans—4 Denim Trends You'll Actually Like in 2026
It's Not Just Skinny Jeans—4 Denim Trends You'll Actually Like in 2026
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from Latest from Who What Wear https://ift.tt/3EcyiZL
9 Things to Shop If Your 2026 Style Goals Are The '90s, The Row, and Off-Duty Models
An excellent combination.
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from Latest from Who What Wear https://ift.tt/Jf32USC
The Styles You Should Add to Your Closet in 2026
According to Holt Renfrew's fashion director.
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from Latest from Who What Wear https://ift.tt/xOJyjbP
Tuesday, January 13, 2026
5 Effortless Outfit Formulas I Swear By When I'm in a Major Style Rut
Easy and chic.
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from Latest from Who What Wear https://ift.tt/RNFYUDh
This "Dated" Winter Accessory Is About to Have a Huge 2026 Comeback—Here's Proof It Makes Every Outfit Cool
It's all over Copenhagen.
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from Latest from Who What Wear https://ift.tt/16uDnVj
This New Handcare Brand Is My Best-Kept Secret for Soft, Smooth Digits (Even in Brutal Winter Weather)
I'm starting to think I could moonlight as a hand model.
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from Latest from Who What Wear https://ift.tt/vt2EWLh
Monday, January 12, 2026
Selena Gomez's "Velvet Noir" Nails Spotlight One of Chanel's Most Underrated Nail Colors, IMO
Hint: It's not Ballerina, Pirate, or Rouge Noir…
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from Latest from Who What Wear https://ift.tt/vS8blXE
How This Founder Turned Her Side Hustle Into an Incredibly Successful Brand for Kids
Hear her story here.
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from Latest from Who What Wear https://ift.tt/dTC6esP
Sunday, January 11, 2026
Hailee Steinfeld Just Debuted Her Baby Bump at the Golden Globes—See Her Dramatic Dress From Every Angle
She's glowing.
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from Latest from Who What Wear https://ift.tt/FeIcrKP
The Golden Globes Brought Back Red Carpet Beauty, Baby—See the Celeb Looks That Epitomize Elegance
The Golden Globes Brought Back Red Carpet Beauty, Baby—See the Celeb Looks That Epitomize Elegance
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from Latest from Who What Wear https://ift.tt/APSmK4c
These 2026 Golden Globes Red Carpet Looks Have Our Jaws on the Floor
Hollywood's most-anticipated evening is here.
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from Latest from Who What Wear https://ift.tt/2J8apIv
Every Stylish Person I Know Owns a Pair of M&S Jeans—This Is the Chic Style I Wear on Repeat
My perfect jeans.
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from Latest from Who What Wear https://ift.tt/2ZPcROH
Saturday, January 10, 2026
I’m Calling It: These 5 Shoe Trends Will Define How We Wear Jeans This Spring
Think jeans have gotten boring? Think again.
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from Latest from Who What Wear https://ift.tt/TGr9N3b
These 7 Outfits From Zara Will Get You Endless Compliments From Your Fashion Friends
Everything you need to build the perfect look.
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from Latest from Who What Wear https://ift.tt/IJnhKtA
Friday, January 9, 2026
My BFF's Mom Just Discovered Reformation—8 New 2026 Styles I Sent Her Way
Time to prep for spring 2026.
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from Latest from Who What Wear https://ift.tt/65eUkFP
I Put Old Navy's $40 Leggings to the Test—Here's My Post-Pilates Review
Ten out of 10 would sweat again.
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from Latest from Who What Wear https://ift.tt/0xvP4Eg
In NYC, Wearing Stovepipe Jeans in This Color With This Classic Shoe Trend Is Very 2026
If you have trendy things, this combo is for you.
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from Latest from Who What Wear https://ift.tt/zhgOYd9
It's Here: The Spring 2026 Color Trend It Girls Are Wearing With Tall Uggs and Black Leggings
Jennifer Lawrence know what she's doing.
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from Latest from Who What Wear https://ift.tt/iF63wBL
Thursday, January 8, 2026
If You Want to Look Your Best in 2026, These 15 Gap Winter Sale Finds Will Get You There
Don't break the bank to turn heads.
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from Latest from Who What Wear https://ift.tt/BJDeqZC
Louis Vuitton Hotel: This NYC Pop-Up Space Is a Fashion Person's Dream
Celebrating 130 years of the Monogram.
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from Latest from Who What Wear https://ift.tt/kyAxP4d
Dua! Kim! Miley! Demna's Debut Collection for Gucci Just Dropped, and A-List Celebrities Can't Get Enough
It's full of drama, glamour, and soul.
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from Latest from Who What Wear https://ift.tt/G1ADdmK
30 The Row–Coded New Arrivals From Zara, COS, and H&M That Will Fly Out of Stock
No sticker shock in sight.
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from Latest from Who What Wear https://ift.tt/vWdNHVg
Wednesday, January 7, 2026
Step Away From Your Black Jeans—Everyone With Good Taste Is Wearing This Elevated Alt With Heels Instead
The pants make any winter outfit look more interesting.
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from Latest from Who What Wear https://ift.tt/xzuhTiS
New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat
From vacay-ready scents to a city-proof setting spray.
from Latest from Who What Wear https://ift.tt/Gt9OyfT
from Latest from Who What Wear https://ift.tt/Gt9OyfT
Tuesday, January 6, 2026
As a Fashion Editor, I Already Know These 5 Fashion Items Will Define 2026
From ladylike pumps to main character coats.
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from Latest from Who What Wear https://ift.tt/VLhUSZD
Y2K Hair Is Trending: 13 Celeb-Inspired Looks Worth Trying in 2026
These throwbacks aren't going anywhere.
from Latest from Who What Wear https://ift.tt/foWZM7O
from Latest from Who What Wear https://ift.tt/foWZM7O
I Just Found the Prettiest and Trendiest Designer Sneakers of 2026
From Jimmy Choo.
from Latest from Who What Wear https://ift.tt/BRiFLZT
from Latest from Who What Wear https://ift.tt/BRiFLZT
Suede Boots, Designer Bags, and Staple Jeans—Here’s Everything I’m Buying From Shopbop’s January Sale
Up to 70% off.
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from Latest from Who What Wear https://ift.tt/mwiVClZ
Monday, January 5, 2026
If You Want to Look Elegant the Next Time You Wear Brown to Workout, Pair it With This and This Color
Kendall Jenner's trick for looking expensive at the gym in 2026.
from Latest from Who What Wear https://ift.tt/yXSjliB
from Latest from Who What Wear https://ift.tt/yXSjliB
Calling It: The Critics Choice Awards Red Carpet Just Cemented the Biggest Hair Trend of 2026
You're gonna see this everywhere.
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from Latest from Who What Wear https://ift.tt/l96bdMI
Gracie Abrams is the New Muse for Chanel's Coco Crush Collection—Here Is a Preview of the Stunning New Campaign
Gorgeous. Period.
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from Latest from Who What Wear https://ift.tt/VwdPrE5
Sunday, January 4, 2026
Forget Black and Red—Leighton Meester Wore 2026's Top Color Trend to the Critics Choice Awards
With stunning sheer and sequin details.
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from Latest from Who What Wear https://ift.tt/7marMt9
Not Sequins, Not Silk: Elle Fanning Just Started 2026's Molten Trend on the Red Carpet
Simply stunning.
from Latest from Who What Wear https://ift.tt/snY3RDu
from Latest from Who What Wear https://ift.tt/snY3RDu
Instant Reactions, Zero Filter: Live Fashion Commentary on the 2026 Critics Choice Awards
Red carpet reviews.
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from Latest from Who What Wear https://ift.tt/fBVj840
Saturday, January 3, 2026
I’m a Shopping Editor with High Standards—15 Incredibly Chic Pieces on My 2026 Wish List
My dream scenario.
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from Latest from Who What Wear https://ift.tt/fUoTyed
I Made a List of the 35 Most Fashionable Shoes at Nordstrom, Enjoy
From Khaite boots to Staud slingbacks.
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from Latest from Who What Wear https://ift.tt/eTNGMsc
Friday, January 2, 2026
Pimple Patches, Bronzer, Lip Shimmer, and a Mystery Item: Hailey Bieber Just Teased Rhode's 2026 Launches
The next set of internet-viral beauty products is coming.
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from Latest from Who What Wear https://ift.tt/u0zSoUG
Jonathan Anderson's Debut Collection For Dior Just Dropped and We Test-Drove The Future It-Items
The much-anticipated pieces have arrived.
from Latest from Who What Wear https://ift.tt/O8JCToq
from Latest from Who What Wear https://ift.tt/O8JCToq
Thursday, January 1, 2026
Wow, These 62 New Arrivals From Shopbop, Revolve, and Nordstrom Are Giving "Fashion Person in 2026" Energy
New year, new finds.
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from Latest from Who What Wear https://ift.tt/ZauCMeU
5 Sofia Richie-Approved Trends That Will Be Major Amongst Anyone With Expensive Taste In 2026
Quiet luxury fans, rejoice!
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from Latest from Who What Wear https://ift.tt/CFtyzD9
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I Know Just How Irritating a Dry Scalp Can Be—7 Shampoos That Can Significantly Help
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