Sunday, October 11, 2026

Friendly Reminder, You'll Save $671 With These 13 Sophisticated, On-Sale J.Crew Finds

Attention all J.Crew Passport members (myself included): save 30% on your purchase through October 12 with the J.Crew Friends and Family Event. The free rewards program can save you $671 on a new fall wardrobe: barn jackets, cashmere V-necks, wide-leg jeans, and even satin trousers (a trend only the finest dresses are styling this season with chunky knits and white T-shirts).

Scroll on to shop everything you need for a sophisticated autumn outfit rotation, from the iconic J.Crew rollneck to my favorite under-$200 ballet flats. Happy saving!

13 Chic J.Crew Friends and Family Sale Finds

1. Cable Knit Polo

2. Rollneck Sweater

3. Long Sleeve T-Shirt

4. High Vamp Flats

5. Printed Socks

6. Wide-Leg Jeans

7. Barn Jacket

8. Eel-Embossed Leather Bag

9. Corduroy Pants

10. Argyle Crewneck

11. Cashmere V-Neck

12. Classic Trench Coat

13. Satin Trousers

Shop More Stylish J.Crew Items



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The 5 Most Important Trends to Shop for Fall 2026, According to WWW Editors

Fall 2026 is making a persuasive case for getting dressed with a little more intention. This season, fashion feels less interested in the fleeting trends and more invested in the pieces, textures, colors, and silhouettes that make a wardrobe feel personal, collected, and, yes, a little bit grand. Across the runways, opulent textiles bring floral jacquard and tapestry-inspired prints into the everyday, and plaid gets a polished new attitude, proving that the perennial pattern can feel as sophisticated as it is familiar. Then there's royal purple, a rich, regal hue that arrives with enough drama to transform even the simplest look.

The real story of fall 2026 is the idea of longevity. The season's most compelling pieces have the air of something you might find decades from now in the back of a closet and immediately want to wear: a beautifully cut jacket, an intricately woven fabric, a statement piece with just enough history in its design to feel as though it already has a story. These are modern heirlooms. They're not necessarily precious or traditional, but the clothes have a presence that can outlast a single season. Even military-inspired jackets—with their structured shoulders, utilitarian details, and unmistakable authority—are less about literal uniform dressing than about adding polish and permanence to the everyday wardrobe.

For Who What Wear editors, these are the trends worth paying attention to now. The five ideas ahead capture the mood of the season while still earning a place in a wardrobe beyond it. Consider this your fall 2026 shopping list—equal parts fantasy and practicality, with plenty of room for personal interpretation.

Opulent Textiles

Fall 2026 runway model.

(Image credit: Launchmetrics)

"From floral silk faille to tapestry-print jacquard, fall 2026 will see the return of opulent textiles. Designers including Ralph Lauren and Dries Van Noten made a strong case for the lavish prints and textures, especially in the form of evening jackets." — Kristen Nichols, Associate Director, Special Projects

Royal Purple

Fall 2026 runway model.

(Image credit: Launchmetrics)

"The easiest way to add a trend-forward touch to my new-season wardrobe is with the addition of color, and luxurious-looking royal purple is reigning supreme. It was spotted all over the fall/winter 2026 runways, from Loewe to Tory Burch. Whether you choose a sweater, a jacket, a bag, or shoes, it's a standout color among all categories and is sure to make a fashion-forward statement in your autumn looks." — Judith Jones, Associate Shopping Director

Plaid

Fall 2026 runway model.

(Image credit: Launchmetrics)

"Plaid has been building momentum on the runways for a few seasons now, and this fall, it's officially everywhere, from the shows to the street style outside. It's the easiest trend to buy into because it already feels like fall the second you put it on. My favorite way to wear it right now is as a slightly oversize flannel button-down with jeans and sleek leather pumps. If you can only buy one piece in this print, make it a plaid wool coat since you'll reach for it every single year." — Sierra Mayhew, Fashion Editor

Modern Heirlooms

Fall 2026 runway model.

(Image credit: Launchmetrics)

"I feel very strongly about the fall 2026 trend we coined post–fashion month: modern heirlooms. It's defined by intricate, bespoke-feeling pieces that you invest in with the mindset that they'll become future heirlooms—pieces you pass down to the next generation to cherish. Kallmeyer and Conner Ives are the brands from last season's shows that embody the trend best, with Conner Ives's silk robe coat being the top buy." — Eliza Huber, Associate Editorial Director

Military Jackets

Fall 2026 runway model.

(Image credit: Launchmetrics)

"The fall 2026 fashion trend I expect to see everywhere is the military jacket. However, this season's take feels more refined than the military-inspired styles that dominated the early 2000s. We first saw the look emerge on runways at houses including Khaite and Ann Demeulemeester in February, prompting plenty of conversation about the jacket's return. Fashion insiders have been quick to embrace the trend, adopting it almost immediately as summer came to a close.

"What feels particularly fresh about the 2026 iteration is its departure from the overtly military details of the past. Think fewer gold and silver buttons, cropped cuts, and faded-denim fabrics and more pared-back silhouettes defined by high-quality materials, frog closures, concealed buttons, and rich embroidery. The effect is sophisticated rather than costume-like. When styling this trend, keep the jacket as the focus. Pair it with elegant pants, like slim bootcut jeans, tailored trousers, or capris. For footwear, pointed-toe heeled ankle boots, high-vamp pumps, or glove-like ballet flats add just the right amount of polish." — Nikki Chwatt, Associate Fashion Editor



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Saturday, October 10, 2026

If You Want to Look Sophisticated This Winter, These 9 Elegant Brands Should Be on Your Radar

There’s no denying that autumn/winter dressing requires a little more thought than the summer months. The days of simply throwing on a light cotton dress, slipping on sandals and grabbing the closest basket bag are well and truly behind us, but don’t fret. The ease of summer may be a selling point, but there’s a lot to be excited about as the cooler days settle into place.

With the leaves browning and a crisp chill returning to the air, getting dressed is about to get a whole lot more interesting. The art of layering is back in business, textures are turned up to the max, and rich shades return to prominence. And if you’re building your autumn/winter wardrobe right now, there are a few fashion brands that are always a reliable starting point.

Woman wears cream jacket, cream trousers, black ballet flats

(Image credit: @modedamour)

This time of year is when I invest a little more in my wardrobe. Whether it’s sumptuous cashmere, temperature-regulating merino or supple leather, the cooler days demand more from fabrics and designs, and investing a little more in high-quality compositions and designs can result in a refined wardrobe that sees you through this autumn/winter period and every one to come. For me, the focus is on well-made pieces that have the design and material properties to be long-standing features in my wardrobe for years to come.

With this focus in mind, I’ve curated an edit of the fashion brands that do autumn/winter dressing best. Of course, they excel year-round, but I truly believe they come into their own when the temperatures drop. Take Nour Hammour, for example, experts in leather pieces, whose refined jackets and outerwear can be spotted every time the temperatures drop. For those looking to update their knitwear collection, I’ve hand-selected a series of brands that are dedicated to quality compositions, as well as experts in techniques to create textures and finishes that bring intrigue to even the simplest jumper-and-jeans look.

The running thread between each of these fashion brands is that they focus on composition and enduring design. Whilst contemporary detailing and signature accents can be seen throughout, the pieces rise above moving trends, making for investment pieces that you’ll call upon every single autumn and winter. Now, to the good bit. Scroll on to explore the seven best luxury brands for autumn and winter.

Explore the Best Luxury Brands for Autumn/Winter 2026

1. The Row

Woman wears grey trench coat and red jumper; woman wears shearling coat, black heels and black bag

(Image credit: @annabelrosendahl @modedamour)

Style Notes: The Row’s infatuation with classic designs has cemented its spot at the top of this list. If you know anything about the brand, you’ll know that its pieces tend to move fast, and each of its best-selling creations can be spotted years later, still exuding a sophisticated mood regardless of the current trend cycle. For autumn and winter, look out for timeless outerwear, slouchy knitwear and the return of the beloved Gala pants.

Shop The Row:

2. Róhe

Woman wears black sweater, cream tailored trousers; woman wears black leather jacket, black top and black jeans

(Image credit: @signeemilieolesen @johannapiispa)

Style Notes: With a pared-back mood and understated feel, Róhe plays with proportion and intricate detailing to set its pieces apart. Unexpected silhouettes, asymmetrical finishes and precise tailoring bring a timeless yet joyful mood to its creations. This season, look out for excellent tailored trousers, tactile finishes of velvet and satin, and polished colourways that blend easily with the rest of your wardrobe.

Shop Róhe:

3. Lisa Yang

Woman wears brown scoop neck jumper and tailored trousers; woman wears cashmere dress and black coat

(Image credit: @anoukyve @cocoschiffer)

Style Notes: Lisa Yang is dedicated to cashmere. From tactile brushed cardigans to luxurious cashmere coats, the Stockholm-based brand works with the fibre to unveil all the possibilities of this luxurious fabric. Note the Doria sweater as a standout for the season with a thick ribbed neckline in a deep scoop neck.

Shop Lisa Yang:

4. Toteme

woman wears cream coat, cream top, black trousers; woman carries black suede bag and leather gloves

(Image credit: @rikkekrefting @christietyler)

Style Notes: As a brand dedicated to longstanding wardrobe heroes, Toteme rarely follows the trends, but it has certainly set them. Ever since the brand's toggle jacket hit the digital shelves, a thousand copies continue to launch every season, and the original owners continue to pull theirs out every time the temperatures drop. It even managed to make the striped turtleneck knit a cult classic. Now, a new series of forever buys have emerged, any one of which will feel like a contemporary addition for years to come.

Shop Toteme:

5. Nour Hammour

Woman wears black leather jacket, white top, beige skirt; Woman wears burgundy leather jacket with faux fur trim

(Image credit: @thecarolinelin @ingridedvinsen)

Style Notes: When it comes to refined outerwear, Nour Hammour are experts. Starting from a singular leather jacket, the brand has evolved into full ready-to-wear collections, but still retains its craftspersonship, dedication to refinement and enduring designs. Whilst the entire scope of its offering, from bags to skirts to knitwear, gets my seal of approval, the outerwear deserves a particular highlight here.

Shop Nour Hammour:

6. Almada

Woman wears cream top, cream belt and cream skirt; woman wears black coat with fringe belt

(Image credit: @deborabrosa @sylviemus_)

Style Notes: If you've ever wondered how stylish people can make simple buys look so chic, it may be because Almada's carefully designed styles do the work. The brand focuses on capsule wardrobe heroes with classic detailing and timeless accents that will go the distance in your wardrobe thanks to the high-quality materials. Their best-sellers are frequently spotted on stylish people, from the Yara V-neck knit to the sleek Bea Crepe trousers.

Shop Almada:

7. Soft Goat

Woman wears navy sweater, blue jeans, silk scarf; woman wears cream brushed cashmere cardigan

(Image credit: @sylviemus_ @kristincabat )

Style Notes: Soft Goat specialises in the cosy pieces you'll depend on during the autumn and winter months. Think the most sumptuous cashmere jumper that earns compliments every time you wear it, or a refined double-face coat that perfectly balances warmth and style. The pieces are intricately crafted with timeless detailing to ensure their longevity in your wardrobe, and I can personally attest to just how soft and high-quality the fabrics are.

Shop Soft Goat:



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Black Pants and Sneakers Won't Look Dated If You Wear Them With This Chic-Girl Accessory Trend

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