5 Trends That'll Be Huge in 2024, According to Copenhagen's Coolest Brand

Another Copenhagen trip; another week spent wishing I was a Dane. I just returned to Los Angeles from my sixth time attending Copenhagen Fashion Week, which continues to outdo itself each and every season. As the resident Scandi expert here at Who What Wear, I often get asked about the region's next big brands. Lately, my answer is singular: Gestuz.

Gestuz is well on its way to becoming Copenhagen's most exciting brand. It's already spent an impressive 15 years solidifying a fan base in Europe and is now setting its sights on the U.S. and Asia. So far, the slow-and-steady expansion is going swimmingly, considering the one and only Hailey Bieber wore a ripped-from-the-runway Gestuz look last fall. 

From my front-row seat last week, I got an excellent look at Gestuz's vision for spring/summer 2024—and it's remarkably cool. Scroll down for my breakdown of the top five runway trends from Gestuz's latest show during Copenhagen Fashion Week. 

On the S/S 24 runway, Gestuz proved that the double-belted trend is more versatile than you think. Whether you choose to wear a pair of standard-issue belts or buy a two-in-one version, the styling options are endless. 

As I documented in my TikTok trend report for Who What Wear, dresses over pants were absolutely everywhere during Copenhagen Fashion Week's S/S 24 season, including at Gestuz, Saks Potts, Ganni, Stine Goya, and Remain. 

This one's for the Formula 1 girlies. Gestuz showed off an insanely cool racing jacket on the runway, but I also spotted the trend all over the street-style scene in Copenhagen this season. 

Is it time to say goodbye to micro shorts for good? Well, Copenhagen seems to think so. Gestuz presented my favorite interpretation of the look, styling it with a cropped blazer and moto boots. As you can see in my TikTok, other brands on board with long shorts included Remain and Baum und Pferdgarten. 

This one's a no-brainer since it's extremely easy to re-create and will never go out of style. Gestuz offered up a variety of denim-on-denim styling ideas on the runway, including jackets with maxi skirts and shirts with jeans. 

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