It took place the first weekend in March during Paris Fashion Week. The fashion set gathered inside a darkly lit venue on the Avenue des Champs-Élysées to see Pierpaolo Piccioli's sophomore collection for Balenciaga. Among the 81-look offering was a range of beaded and sequined dresses plus leggings and cigarette jeans paired with fur jackets and leather jackets. But accessories were arguably the most notable, with a handful of new bags on display. One of them was the Hourglass Avenue Bag—a modern take on the Spanish house's best-selling Hourglass.
The Hourglass Bag has become one of Balenciaga's most recognizable signatures. It was shown during the brand's F/W 19 collection under the former creative director Demna. Defined by its sculpted, curved shape and strong attitude, the style quickly became a staple among fashion people like Kim Kardashian, Miley Cyrus, Hailey Bieber, and the fictional character Carrie Bradshaw. While it has remained a beloved classic, Piccioli has brought a fresh perspective to the iconic silhouette with the Hourglass Avenue.
So what makes this version different? The bag features softer leather for a more relaxed shape, along with an additional hinged handle and a magnetic-lock closure engraved with the address of Cristóbal Balenciaga's Paris ateliers and the house's headquarters. While the design is new, it remains rooted in Balenciaga's history, nodding to the hourglass figure, a key part of the house's narrative.
Since it hit the runway, the style has already caught the attention of those who know what's next. That includes Cynthia Erivo, Demi Moore, Lily Collins, and other chic A-listers, who have been spotted carrying the bag with a range of outfits.
I have a feeling this is only the beginning of the Hourglass Avenue Bag's street style takeover. That said, if you're in the market for a new designer bag and want to invest in the style that only the chicest dressers will be wearing this fall and beyond, keep scrolling. Ahead, discover how the bag was styled on the runway and by the celebrity set, and then shop it for yourself.
The Hourglass Avenue Bag on Celebrities
WHO: Lily Collins
WHO: Demi Moore
WHO: Cynthia Erivo
WHO: Rachel Sennott
On the Runway
Shop Balenciaga's Hourglass Avenue Bag
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