Your Guide to Giving Black-Owned Brands at Every Price Point

There’s an old adage around gifts that states, “It’s the thought that counts,” and in many ways, this holds to be both true and false. This year’s holiday season and gifts will (and should) be different because anything we buy at this moment in time will directly affect the businesses we’re buying from. And at this moment in time, it’s more important than ever to support Black-owned fashion brands and beauty brands.  Over the past few years, the world has continued to grapple with systemic racism and police brutality and that awareness has extended into every facet of life. The New York Times reported that only 12% percent of Black business owners received funding to help their businesses through this time. This fact doesn’t even remotely speak to how Black creatives struggle to break into and stay in the fashion industry. As individuals, we may not be able to reform industries or business financing, but we can support the brands that align with our values and practice conscious consumption. So ahead, you’ll find a few gift ideas that reinvigorate thoughtful gift gifting. If you are lucky enough to be able to give gifts to your loved ones this year, why not show some love to one of these 70 Black-owned fashion, beauty, and wellness brands?

Whether they’re a wellness enthusiast or a latte lover, this trio set from Golde will undoubtedly get used before 2023.

It doesn’t get better for the makeup lover on your holiday shopping list than gifting them with Pat McGrath. 

Everyone has that one friend obsessed with candles, so turn them on to this Black-owned brand.

Founded by the former stylist Neumi Anekhe, Oma the Label specializes in affordable yet quality jewelry that anyone on your list would be overjoyed to receive.

For fragrance lovers, you’ll want to scoop up a discovery scent set from the Black-owned brand Chris Collins. 

For the art lovers on your list, we recommend giving them the coffee-table book, Young Gifted and Black by Antwaun Sargent.

You know that person on your list that lives by their skincare routine? This eye mask set from KNC Beauty is the perfect stocking stuffer.

Keep your favorite curly-haired cutie’s coils and skin in check with this oil set from Bread Beauty Supply.

You can’t go wrong with thoughtful personalized jewelry, especially when it’s from the Black, female-owned brand Ten Wilde.

You know that auntie who always has her nails done? Give her the gift of great at-home manicures with this nail lacquer from the Black-owned beauty brand Deborah Lippmann. 

It doesn’t get better for art, fashion, and home décor lovers than coffee table books, which is Nadine Ijewere’s newest photo collection ranks high on our list. She not only was the first black woman to shoot a cover for Vogue, but the London-born photographer showcases the beauty of the Black diaspora. 

They'll thank you later for this. 

Not exactly sure what to get for the person that has everything? Try opting for the conversation-starting card games from the Black-owned brand Actually Curious. It’s a thought-provoking gift that can help spark some interesting dialouge.

Anyone who lives for their skincare routine will love receiving this set, from the Black-owned brand Hanahana Beauty.

I can vouch that unwrapping anything from the Black-owned beauty brand, Danessa Myricks, is bound to land you on their nice list for life. 

Another simple but practical gift idea for anyone who keeps her edges and hair always on point is a gorgeous wrap from the Black-owned brand The Wrap Life.

For the niece or friend who follows politics and fashion, the best gift ideas touch both of her interests. And this bag from the Black-owned, Los Angeles–based clothing line Cise, is the perfect gift as the brand continues to donate to HBCU C.A.R.E.S. and the Anti-Racism Fund.

Shopping for someone with sensitive skin? Opting for Topicals's signature product duo is never a bad move. 

Oh, you thought this was just a gift guide for everyone but you? I'm telling you if you don't secure this scarf from the Black-owned fashion brand Hanifa, you will have FOMO.

Remember when Michelle Obama stunned the world with her Vote Necklace? That was Bychari. And it happens that you can give your loved one a pair of statement hoops. 

Do you know the person that's the embodiment of Cali-cool vibes? Give them something from the Afrosurf brand, Mami Wata, and watch them lose their cool. 

The person on your list that has curly hair? Give them some new specially formulated products to try. I can personally attest to how much they’ll love it.

For the skincare lover in your life, gifting them with this serum from the Black-owned skincare line Eadem is a must.

Are you searching for an impactful gift idea? Look no further than a CBD bath soak set from Complete Rx. They’re great for anyone that’s dealing with stress or anxiety (hey, who isn’t these days?).

Looking for a gift for the more sustainable and ethically minded shopper on your list? Soko jewelry is a must as they work with Kenyan artisans to produce each piece and source metals locally and ethically.

For the wine lover on your list, a stunning set of luxury, hand-blown, colored glassware from the Black-owned brand Estelle is the perfect gift.

The entertainer on your list will love these embroidered napkins from the Black-owned brand Fanm Mon.

Be it your partner, your father, or friend, the one thing everyone can admit is that they’ve missed the ability to go frequently to their barbershop. If that’s the case for your loved ones, then giving them a shaving set from the Black-owned grooming company Bevel is a perfect idea.

For those who are fans of the late and legendary African-American designer Virgil Abloh, there's no better gift idea than a book honoring his life's work. 

Looking for a gift that will leave their jaw on the floor? Look no further than Brandon Blackwood's sought-after accessories. 

You already know that your cool cousin will be about this t-shirt. 

For the fashion girl on your list, opting for a rising brand like Kai Collective is a surefire way to get her attention.

For the jewelry collector on your list, another small, New York-based jewelry brand to have on your radar is Yam NYC. Specializing in upcycled stylish pieces, gifting with anything from this Black-owned brand is a surefire way to impress.

Trust me when I say, the next it-bag is coming from the rising Black-owned handbag brand, Ciriaco. Made in New York, the brand has become beloved for its unique shapes. 

Breaking into the fashion industry is no easy feat, which is why it’s crucial to support up-and-coming designers. One brand to keep an eye on is Kimeze. Founded by two British-Uganda sisters, the brand specializes in eyewear that any style-savvy person will appreciate.

For the well-traveled on your list, gift them a piece from the resort wear label Andrea Iyamah. They'll wear this every time they travel and think of you. 

If you’re trying to nail down the cool auntie label, then gifting from the Amsterdam-based Daily Paper is necessary. The Black-owned and designed brand specializes in contemporary women and menswear pieces that range from classic to trendy, making it the prime place to find a present.

The flyest person on your gift list that always comes serving a look? Gift them an Homage Year bag. I can guarantee you’ll be the favorite relative.

For the minimalist in your life that loves a basic wardrobe piece, this turtleneck is the perfect gift idea. But what makes this piece even more remarkable is that it’s from a Toronto-based Black-owned brand, so you can feel good gifting with it.

For the woman on your list who’s always wearing bold accessories, you’ll want to give her something from the sustainable, made-to-order brand Autumn Adeigbo.

If you’re trying to attain those auntie vibes, then giving or gifting anything from Telfar is a surefire way to win big. I promise you this is a gift that the most fashionable person on your list will love (if you can get your hands on it).

Whether you know they need a good pair of jeans or you need a new pair, Good American is a great place to start for all your denim gifting needs. 

This bag is perfect for the most trend-obsessed person on your gift list.

Searching for a sustainable gift idea? Look no further than the Black-owned sneaker brand, Løci. 

If you’re looking for a simple gift for the men in your life, don’t fret. Turning to the Black-owned brand Good Man is a no-fail resource for everything from cozy cardigans to cool kicks.

Another Black-owned eyewear brand you should have on your radar? Bôhten. The Ghana-based brand specializes in sustainably made genderless shades making them the ideal gift idea for anyone. 

Searching for the perfect gift for the person in your life that could easily give Rihanna a run for her money? Opt for a bedazzled, one-of-a-kind do-rag from Los Angeles–based designer CheyenneKimora. 

Yes, that family member definitely has good genes, but they also probably have an incredible skincare regimen. If you know they appreciate great products but aren’t sure where to start, then we highly recommend this set from Shani Darden.  

Based out of Los Angeles, the fine jewelry brand White Space is one to watch. It not only is it Black-owned but also sources ethically made materials and leans on an array of artisans based in the United States.

For the most eclectic person on your list, the best place to shop for their gift is from the made-to-order brand Edas. Specializing in unique accessories and home goods, you can find a piece they’re bound to love.

Who What Wear editors live for rising brands, and Sammy B is at the top of our holiday wish lists.

Give them a pair of shoes they'll wear for years to come.

Demi-fine and fine jewelry are not typical spaces you’d expect to see Black founders, but the New York–based couple and co-designers Kristin and Kofi Essel are changing that with their brand named Third Crown. Designing both men’s and women’s jewelry, they’ve been spotted on shows like Insecure and will be appreciated by jewelry lovers in your life.

Fe Noel has long been a fan-favorite among fashion girls, and this chic top makes for the perfect piece to gift yourself before a tropical vacation. 

Shopping for someone that loves vintage? You'll want to gift them a piece from House of Aama, which draws inspiration from the past to honor the full diaspora of the Black experience. 

What happens when a former stylist starts her own brand? You get Petit Kouraj. Creating hand-knitted handbags that rival art, this Black-owned brand has become beloved by fashion girls and is a great gift idea for anyone who loves unique pieces.

You’d never guess that a political science major would be behind one of the most budding demi-fine and fine jewelry brands of the moment, but that’s Jameel Mohammed’s story. Founded in 2016, Khiry is a brand that creates the perfect jewelry for any occasion, including the holiday season. 

You know the woman on your list who always looks like she could have starred in an episode of Girlfriends or Sex and the City? Well, gifting her with something from the Black-owned luxury accesories brand Kendall Miles is bound to get you an invite to the next brunch date.

The best art comes from the most unexpected places, and that is very much true of the Jamaican-born founder and designer Matthew Harris of Mateo. Specializing in fine jewelry using diamonds and precious stones for men and women, this brand gives meaning to the phrase wearable art.

Who wouldn't want to unwrap a Christopher John Rogers piece?

At the helm of leading change in the fashion industry, Brother Vellies designer Aurora James is someone you’ll want to watch (and support). She not only founded the 15% pledge, which is calling for more Black-owned brands to be supported across the fashion industry, but each piece created by her label is also handmade by African artisans.

They'll use this bag everyday, trust us. 

If you’re looking for a fashionable yet practical gift idea, look no further than this turtleneck from Wales Bonner.

So you’ve made it this far, and you might still be wondering, “What should I get, my best friend?” For your most stylish confidant, we recommend giving her a piece from rising designer Deity New York. We promise it won’t disappoint.

Luxury and street style lovers alike would be hardpressed to pretend like they didn’t write a letter to Santa asking for an Off-White piece. 

Editors, fashion girls, and posh women around the world love Tove studio. If you’re looking for a gift they'll wear for years to come, then this wool-blend coat is perfect.

Let’s be real—diamonds are a dream gift. And why not make their dreams come true while also supporting the Black-owned fine jewelry brand Harwell Godfrey?

There's no better gift you can give yourself than investing in pieces you can wear for a lifetime—ie., this stunning slip dress from Harbison. 

Leave it to the Black-owned luxury footwear brand, Nalebe to make the shoes of my dreams.

The best gifts often are handmade, like this bag from Anima Iris. The rising luxury Black-owned handbag brand is not only sustainable and operates off a zero-waste model, but each classic piece is also handcrafted by professionals in Senegal, resulting in a thoughtful bag from its conception to when you gift someone with it.

Next: 48 Fabulous Finds From the Black-Owned Brands I'm Obsessed With Right Now

This post was originally published at an earlier date and has since been updated.

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