Sunday, March 19, 2023

The French Underwear Trend That Makes Your Legs Look Way Longer

“The newest trend in underwear is definitely the high-cut French brief.” Boom. You heard it here first courtesy of former Journelle Head of Product Development Sandra Rose, aka the woman in charge of knowing what’s new and next in the underwear space. There are a couple of reasons to get on board with the trend, but my primary motive? The underwear style makes your legs look way longer.

“With the band sitting at your natural waist, it gives you legs for days!” says Rose. Fleur du Mal founder Jennifer Zuccarini agrees: “High-cut styles elongate the line of your leg and emphasize your waistline because they sit higher, on a smaller part of your waist than, say, a hip-hugger style.” Another, more practical plus of the high-cut underwear trend? “With a higher rise, they are less likely to bunch when you’re wearing high-waisted pants and skirts,” says Rose.

As for where the reemergence of the high-cut French brief trend came from, Zuccarini attributes it to Instagram It models like Kendall Jenner, Bella and Gigi Hadid, and Emily Ratajkowski as well as ’90s supermodels like Naomi Campbell. Just like with any trend, “it takes time and the right people wearing it again and again for people to adopt a new look like this,” says Zuccarini.

Since the look has been gaining steam for a moment, the time is now to hop on the high-cut underwear trend. To help you with that aim, we rounded up the best options along with some visual inspiration to get started.

Seamless pieces are so classic and comfortable. 
The thick waistband means they won't slide down during the day.
Not only are these undies functional, but they're also a fashion statement.
These breathable briefs are perfect for everyday wear, so stock up.
Sustainable undies? Don't mind if I do.
I'm sure this pair lives in Rihanna's chic underwear drawer.
Don't you just love how simple these are?
Pair these with your favorite black bra.
Rihanna strikes again.
Looking for lace? This pair is on sale now.
This pair comes in three other colors as well. 
The button closure on these makes this pair feel so fresh.
Anything Rihanna makes, I'll buy.
Coquette vibes, anyone?
Adorable.
BRB, imaging myself lounging around in this pair in the South of France.
The tiger lace detailing on this pair is definitely cool-girl approved.
Who knew Marine Serre made such cute high-cut undies?
I don't think I've ever seen a pair of underwear chicer than this.
These are both core-controlling and super comfortable under any pair of jeans.
Although leak-proof underwear is a bit pricier than most, they're so worth it.
These look extra cozy.
The mesh paneling on this pair makes them feel extra French.
These are my tried-and-true pair of high-cut briefs.
This might be the best plus-size underwear on this list.
The perfect no-show pair of panties.
Hanky Panky makes some of the best high-cut underwear on the market rn.
Donatella approves.
I'm thanking Lizzo for bringing these into my life.

This post was originally published at an earlier date and has been updated. 

Next up: 11 Lingerie Brands French Girls Swear By



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