I Work At Revolve—These Soon-to-Be Viral Festival Items Will Sell Out First

There's a few things that always loom over Indio, California while everyone is partying in the desert in April— the scorching sun, for one, and the ubiquitous, unmistakable, inescapable presence of Revolve and their mega-watt star-studded crowd of models, influencers, and celebrities. The retailer has worked tirelessly for years to maintain its cool girl image year-round, but for one weekend in April, it shines ten times brighter than usual (and not just because Revolve's shiny, sequin-covered mini dresses and metallic cowboy boots are on display.)

Festivals— including Coachella, Revolvefest, Lollapalooza, Bonnaroo, and the like—have become synonymous with Revolve's ever-growing amount of trend-forward clothing and in-house brands. And it's not by accident: Revolve's attire is expertly curated, providing their customers with a fashion-forward experience that practically guarantees them internet virality. "The Revolve customer is always looking for a statement piece that draws attention whether it’s a dress, an earring, a shoe, etc," Revolve's Chief Merchandising Officer Lauren Yerkes tells Who What Wear. In a world where social media engagement is currency, having something that will set you apart from the crowd is essential: "We know they are coming to us looking for the latest trends and emerging designers that she can tag on Instagram and share with her friends."

Enter: Revolve's 2023 Festival Shop to wear at their flagship music festival taking place April 15 and April 16. If you're not attending a festival this summer, no worries: the styles are versatile enough to wear to summer parties, picnic dates, or tropical vacations with specialized style edits revolving around colorful knitwear, '90s minimalism, and double-denim— all 2023 trends that live far beyond this summer's festival circuit. 

Naturally, as a leading force who conceptualizes what items Revolve's festival shop centers, Yerkes is almost single-handedly instrumental in wearing (and selling out!) this season. At a glance, Yerkes and her team are already predicting some big winners at Revolvefest and Coachella later this month: "We have seen trends change over the years but crochet, mesh, and any sheer elements seem to remain consistent," she explains. "This year we feel strongly about metallics, western elements, nods to the 90’s, sneakers, and cowboy boots." We're sold already.

Below, shop all the items her and the Revolve team are guaranteeing will be all over your #FYP this summer.

"I’m obsessed with these pink cargos. The color is so fun for the season and I love that you can take them from day to night with a graphic tee or a metallic/sequin crop top for a night out."

"You can’t go wrong with a fun fringe dress with a pair of cowboy boots and this Bronx and Banco one is perfect for festival season!"

"An essential for a festival is sunglasses, and these Vogue Eyewear X Hailey Bieber Cat Eyes are chic and well-priced!"

"I’m all about comfort first at a festival and these Veja Campo Sneakers are easy to clean and will match almost any look."

"Another piece I love is a matching set, like this Giuseppe Di Morabito one. Not only is it so easy to throw on, this set specifically is great for a dinner in town with friends and the rosette appliques are super on trend this season.  Shop the matching skirt here. 

An under-$100 must-have for any summer festival.

If you're looking to make a statement, look no further.

The viral cowboy boot in all of her glory.

This is one of Revolve's best-sellers and all sizes are in stock RN.

The crochet craze is fully still on this year.

You can wear this long beyond this summer's music festivals.

This is the glitter nearly every festival-goer swears by.

This dress screams OOO.

These sunnies are a classic for a reason.

A pop of pink makes everything better.

For the friend who forgets their earrings at home.

Maxi hemlines are in this summer— and they'll protect you from the sun's harsh rays.

Daisy Jones and The Six would be proud of this retro kaftan.

So chic.

This just in: I don't think I can live without this pair of pants.

This body chain is a super cute, affordable way to spice up a basic white dress you may have laying around in your closet.

Love.

I remember seeing this top everywhere last year and I wouldn't be surprised if everyone is wearing it at Revolvefest and Coachella this year.

Who doesn't love a comfy jean short?

This bikini top would be so cute with a pair of cargos or baggy low-rise jeans.

I need to see this on the polo grounds immediately.

These would go so well with any outfit.

Disco cowgirl is making an apperance.

An ideal size for sunscreen, a portable charger, and lipgloss.

Giddy up!

Miaou has the cutest size-inclusive printed baby tees.

Wicked tan lines aside, this crystal bra is everything to me.

These no-budge blushes are a festival staple.

Sheer dressing will be everywhere this summer.

If you're into a '90s biker look, this pair of pants does the trick.

A need, not a want.

I'm leaving you with my favorite festival fit of them all.

Next, I've Gone to Coachella for 10 Years—6 Must-Have Items to Wear Out West

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